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News & Articles 
A sporting party of sorts for athletes aged between 14 and 18, the Singapore 2010 Youth Olympic Games (Aug. 14-26) was a host of firsts. The overarching goal of the Singapore 2010: to inspire the young athletes, through an integrated sport, culture and education experience, to fully embrace and live the Olympic values of Excellence, Friendship and Respect, and inspire those in their communities to do the same. The 3,500 young athletes competing at the YOG have Jacques Rogges, President of the International Olympic Committee, to thank for this opportunity at Olympic sporting glory. His desire to draw more youths away from their computers 
There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will discover that they would benefit from either active participation or a passive monitoring presence. Brands that choose to be in social media must develop a clear strategy that takes full advantage of the opportunities that the social space presents, while avoiding the pitfalls of a social media presence that is poorly executed. No matter how actively a company participates in this space, however, it is always important to secure names that could be used to protect or promote its brands. 
What are Facebook fans looking for when they "like" a brand page? According to new research from ExactTarget and CoTweet, it's pretty simple: coupons and free stuff. 40% of those surveyed said that was a motivator for "liking" a company, 36% said they wanted to get freebies and 30% wanted updates on upcoming sales. 39% also want to show their support for a brand, but here's a key stat: Only 17% are more likely to buy something after "liking" the brand, so it sure sounds like it's a good tool to reach your existing customers but isn't doing much -- yet at least -- to grow a customer base. 
While the tech world obsessed about when Facebook would turn on location and morph into a "Foursquare killer," the social network has quietly become something else: the biggest relationship-marketing provider for many brands. For many marketers, their Facebook fan bases have become their largest web presence, outstripping brand sites or e-mail programs either because a brand's traditional web-based "owned media" is atrophying or because more consumers are migrating to social media. Coca-Cola, with its 10.7 million Facebook fans, has three to four times the Facebook fan base as MyTown and Foursquare have registered users. 
