"...Arsenal of Marketing Concepts Includes 'Brand Pillars' and Consumer Touchpoints...It's a lot like what P&G does with brand-equity models". Under the guidance of a former Procter & Gamble brand manager, the Tampa Bay Rays have gone through the sort of transformation typical of deodorant sticks and shaving razors. First off, the team got a new name -- Devil is gone -- and a fresh logo and color scheme, swapping green for blue. A list of "consumer touchpoints" was found via focus-group research and monitored to make sure the ballpark experience is fun for fans.
"Now is the time for Congress and the administration to work diligently without partisanship to rally public confidence for the greater good of the country," Mr. Lafley said. "I urge the leadership of Washington to swiftly develop a proposal we can all support. And I urge people on Main Street to let our legislators know that it's impacting them." He did not, however, offer any specific proposals that should be in a legislative package or directly support the bailout proposal rejected by the U.S. House of Representatives on Monday. Procter & Gamble Co. Chairman-CEO A.G. Lafley today
Value Store Brands: High-end Taste for Low Spenders
Written by Webmaster
Monday, 29 September 2008
Arguably, the king of cheap chic is US retailer Target. Faced with intense retail competition years ago, Target chose “to reposition itself as a mass merchandiser of affordable chic goods,” according to professors Patrick Barwise and Sean Meehan, co-authors of the book Simply Better (Harvard Business School Press). While Kmart was approaching bankruptcy and Wal-Mart was dominating the retail market with low prices, Target “successfully associated its name with a younger, hipper, edgier, and more fun image than its competitors. Target is often pronounced in faux French, ‘Tar-zhay,’ to connote its trendy sensibility.”
As the impact of a sliding economy has begun to sort the weak companies from the strong, so the UK's biggest brands have the opportunity to make best use of their positions as market leaders and capitalise on the woes of their smaller rivals. So far, only a few, such as Barclays, have seized the opportunity. The bank has launched a heavyweight tactical ad campaign pushing its savings credentials as it aims to capitalise on the collapse of Northern Rock and the crisis that has engulfed the financial sector. The ads, created by Bartle Bogle Hegarty, use the strapline 'A great home for your savings'
"...Arsenal of Marketing Concepts Includes 'Brand Pillars' and Consumer Touchpoints...It's a lot like what P&G does with brand-equity models". Under the guidance of a former Procter & Gamble brand manager, the Tampa Bay Rays have gone through the sort of transformation typical of deodorant sticks and shaving razors. First off, the team got a new name -- Devil is gone -- and a fresh logo and color scheme, swapping green for blue. A list of "consumer touchpoints" was found via focus-group research and monitored to make sure the ballpark experience is fun for fans. 
"Now is the time for Congress and the administration to work diligently without partisanship to rally public confidence for the greater good of the country," Mr. Lafley said. "I urge the leadership of Washington to swiftly develop a proposal we can all support. And I urge people on Main Street to let our legislators know that it's impacting them." He did not, however, offer any specific proposals that should be in a legislative package or directly support the bailout proposal rejected by the U.S. House of Representatives on Monday. Procter & Gamble Co. Chairman-CEO A.G. Lafley today 
Arguably, the king of cheap chic is US retailer Target. Faced with intense retail competition years ago, Target chose “to reposition itself as a mass merchandiser of affordable chic goods,” according to professors Patrick Barwise and Sean Meehan, co-authors of the book Simply Better (Harvard Business School Press). While Kmart was approaching bankruptcy and Wal-Mart was dominating the retail market with low prices, Target “successfully associated its name with a younger, hipper, edgier, and more fun image than its competitors. Target is often pronounced in faux French, ‘Tar-zhay,’ to connote its trendy sensibility.” 
As the impact of a sliding economy has begun to sort the weak companies from the strong, so the UK's biggest brands have the opportunity to make best use of their positions as market leaders and capitalise on the woes of their smaller rivals. So far, only a few, such as Barclays, have seized the opportunity. The bank has launched a heavyweight tactical ad campaign pushing its savings credentials as it aims to capitalise on the collapse of Northern Rock and the crisis that has engulfed the financial sector. The ads, created by Bartle Bogle Hegarty, use the strapline 'A great home for your savings' 
