Top 10 ads with the highest recall in a single week in 2007
Written by Webmaster
Friday, 21 December 2007
The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable. The ranking below, compiled from the 51 Adwatch tables that ran between 1 November 2006 and 31 October 2007, ranks ads that scored highest in one particular week. A number of these ads generated high recall with relatively tiny budgets,
To demonstrate the company's commitment to the Beijing Olympics Games, Samsung has set up an Olympic themed shop for its Anycall mobile phones at the Hong Kong International Airport. Samsung points out that the Olympic showcase opens only in Hong Kong and has selected the location for its convenience as one of the world's busiest international airports. Government officials, Olympic committee executives including local celebrities Kelly Chan
Procter & Gamble Co.'s Pringles brand will air a consumer-created ad made for just $600 during a prime-time slot on Christmas Day that could potentially reach about 10 million holiday viewers. The 40-second spot is the winner of a "Jingles for Pringles" competition and couldn't be more different from last year's Christmas Pringles ad. -- an extravaganza created by Grey Advertising that featured a host of top European soccer players.
What do Bob Dylan, Albert Einstein, Gabriel Garcia Marquez and Donald Trump have in common apart from bad hair? It's that one essential ingredient that precludes creative or commercial genius: passion. Where there's no passion, there's no desire to crash right through the box of mediocrity and truly create or innovate. There's nothing worse than trying to force a surly copywriter, art director or creative director for that matter,
The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable. The ranking below, compiled from the 51 Adwatch tables that ran between 1 November 2006 and 31 October 2007, ranks ads that scored highest in one particular week. A number of these ads generated high recall with relatively tiny budgets,
To demonstrate the company's commitment to the Beijing Olympics Games, Samsung has set up an Olympic themed shop for its Anycall mobile phones at the Hong Kong International Airport. Samsung points out that the Olympic showcase opens only in Hong Kong and has selected the location for its convenience as one of the world's busiest international airports. Government officials, Olympic committee executives including local celebrities Kelly Chan
Procter & Gamble Co.'s Pringles brand will air a consumer-created ad made for just $600 during a prime-time slot on Christmas Day that could potentially reach about 10 million holiday viewers. The 40-second spot is the winner of a "Jingles for Pringles" competition and couldn't be more different from last year's Christmas Pringles ad. -- an extravaganza created by Grey Advertising that featured a host of top European soccer players.
What do Bob Dylan, Albert Einstein, Gabriel Garcia Marquez and Donald Trump have in common apart from bad hair? It's that one essential ingredient that precludes creative or commercial genius: passion. Where there's no passion, there's no desire to crash right through the box of mediocrity and truly create or innovate. There's nothing worse than trying to force a surly copywriter, art director or creative director for that matter,
