"The chocolatier reported a 65% drop in net profit for the fourth quarter, citing high dairy costs, among other factors.". Beleaguered Hershey Co. today promised to raise its marketing game in an effort to halt continuing share loss to rival Mars -- but many analysts aren't buying it. "Our primary goal in 2008 is to stabilize U.S. business marketplace performance," said President-CEO David J. West. Mr. West succeeded Richard Lenny, who retired suddenly as CEO in October, precipitating a boardroom shake-up.
Sony Ericsson Mobile Communications has signed tennis player Maria Sharapova as its first global brand ambassador, complementing the brand's sponsorship of the WTA Tour Championships. The exclusive four year sponsorship agreement involves Sharapova appearing in a series of new consumer brand campaigns to engage the brand's target audiences as well as working with the brand's designers on a range of products and accessories.
"If anyone leaves here with just one thing, let it be this: Google is not starting an ad agency." That was Andy Berndt's No. 1 point this morning to a roomful of marketing executives at the Argyle Executive CMO Leadership Forum. It was an appropriate message, given he was speaking to the exact folks ad agencies were fearful he would approach after moving from WPP Group ad agency Ogilvy & Mather, New York, where he was co-president, to lead Google Creative Lab.
Gillette unveils TV ad with Woods, Henry and Federer !
Người viết: Webmaster
21/01/2008
Gillette has unveiled its first TV campaign with Tiger Woods, Thierry Henry and Roger Federer, after parting company with David Beckham last year. The 30-second spot, which was created by BBDO, features a montage of great moments from each sportsman's career. It then shows each athlete shaving with a Gillette Fusion Power razor, before introducing the line "Prepare to be your best today". The campaign includes a dedicated website with additional content featuring all three sport stars
"The chocolatier reported a 65% drop in net profit for the fourth quarter, citing high dairy costs, among other factors.". Beleaguered Hershey Co. today promised to raise its marketing game in an effort to halt continuing share loss to rival Mars -- but many analysts aren't buying it. "Our primary goal in 2008 is to stabilize U.S. business marketplace performance," said President-CEO David J. West. Mr. West succeeded Richard Lenny, who retired suddenly as CEO in October, precipitating a boardroom shake-up.
Sony Ericsson Mobile Communications has signed tennis player Maria Sharapova as its first global brand ambassador, complementing the brand's sponsorship of the WTA Tour Championships. The exclusive four year sponsorship agreement involves Sharapova appearing in a series of new consumer brand campaigns to engage the brand's target audiences as well as working with the brand's designers on a range of products and accessories.
"If anyone leaves here with just one thing, let it be this: Google is not starting an ad agency." That was Andy Berndt's No. 1 point this morning to a roomful of marketing executives at the Argyle Executive CMO Leadership Forum. It was an appropriate message, given he was speaking to the exact folks ad agencies were fearful he would approach after moving from WPP Group ad agency Ogilvy & Mather, New York, where he was co-president, to lead Google Creative Lab.
Gillette has unveiled its first TV campaign with Tiger Woods, Thierry Henry and Roger Federer, after parting company with David Beckham last year. The 30-second spot, which was created by BBDO, features a montage of great moments from each sportsman's career. It then shows each athlete shaving with a Gillette Fusion Power razor, before introducing the line "Prepare to be your best today". The campaign includes a dedicated website with additional content featuring all three sport stars
