Former England captain David Beckham has stripped to his underwear for Giorgio Armani's latest international billboard campaign, and will receive a reported $20m (£9.77m) in a three-year deal. Beckham, who retained his multimillion-pound sponsorship deals with Adidas, Pepsi and Motorola following the completion of his move from Real Madrid to LA Galaxy in July, signed up as the global ambassador of Giorgio Armani
Call for tighter ad controls on children's websites
Written by Webmaster
Monday, 10 December 2007
A quarter of the ads running on popular children's websites are aimed at adults, promoting services such as dating and gambling, according to a new report. It also found that children have trouble distinguishing online advertising from entertainment. The report, called 'Fair Game' and published by the National Consumer Council and Childnet International, concludes that there should be more efforts to monitor online advertising practices and enforce existing codes;
"Comic books are luring men in their 20s and 30s, some nostalgic for the hobby of their youth. ...". It sounds like the plot of a superhero story. On the hunt for an elusive target -- young male consumers -- media buyer Sharon Enright struggled to find the right ad venue for her client, Honda. A wrong move could mean money ill-spent. As it happens, Ms. Enright discovered a place largely untapped by the auto industry: comic books.
"...Using celebrity endorsers, particularly those gaining their fame from music, has always been popular, and the growing trend in using hip-hop artists to influence and connect with influential consumers...". just caught the new Lincoln Navigator ad featuring Common. Called "Common," it aired on Nov. 25 during the NFL Sunday Night Football broadcast on NBC. The commercial, the first spot in a larger campaign created by Uniworld, "spotlights the people,
Former England captain David Beckham has stripped to his underwear for Giorgio Armani's latest international billboard campaign, and will receive a reported $20m (£9.77m) in a three-year deal. Beckham, who retained his multimillion-pound sponsorship deals with Adidas, Pepsi and Motorola following the completion of his move from Real Madrid to LA Galaxy in July, signed up as the global ambassador of Giorgio Armani
A quarter of the ads running on popular children's websites are aimed at adults, promoting services such as dating and gambling, according to a new report. It also found that children have trouble distinguishing online advertising from entertainment. The report, called 'Fair Game' and published by the National Consumer Council and Childnet International, concludes that there should be more efforts to monitor online advertising practices and enforce existing codes;
"Comic books are luring men in their 20s and 30s, some nostalgic for the hobby of their youth. ...". It sounds like the plot of a superhero story. On the hunt for an elusive target -- young male consumers -- media buyer Sharon Enright struggled to find the right ad venue for her client, Honda. A wrong move could mean money ill-spent. As it happens, Ms. Enright discovered a place largely untapped by the auto industry: comic books.
"...Using celebrity endorsers, particularly those gaining their fame from music, has always been popular, and the growing trend in using hip-hop artists to influence and connect with influential consumers...". just caught the new Lincoln Navigator ad featuring Common. Called "Common," it aired on Nov. 25 during the NFL Sunday Night Football broadcast on NBC. The commercial, the first spot in a larger campaign created by Uniworld, "spotlights the people,
