Children and young adults are being exposed to fewer alcohol ads on television and marketers are already scaling back on the number of booze ads aimed at youngsters, according to new research. Ofcom and the Advertising Standards Authority (ASA) today published the results of joint research on the impact of alcohol advertising on young people, and found that between 2002 and 2006, advertising impacts fell by 31% for 16-24 year olds and 39% for 10-15 year olds.
Coca-Cola is bringing back its 'holidays are coming' ad, following scores of calls to its customer information centre from people who said it marked the beginning of Christmas. Coca-Cola has decided to use two of its best-loved ads during the Christmas period, kick-starting with "holidays are coming" from November 18. This will be followed by its latest Christmas ad "the greatest gift", created by Mother last year. The "holidays are coming" ad features ...
Castrol launches competition to update ad soundtrack
Written by Webmaster
Tuesday, 13 November 2007
Motor oil brand Castrol has launched a competition for would-be music producers to update its classic ad soundtrack from the 1980s for its next worldwide marketing campaign. To inspire entrants, Castrol is offering free downloads of a remix and ringtone of the track by producer Russ Davies, son of Ray Davies from The Kinks. The original Castrol ad featured a drop of Castrol GTX oil moving steadily from an oilcan into a spanner set to Mahler's Seventh Symphony.
Food advertising rules failing to protect children
Written by Webmaster
Tuesday, 13 November 2007
Consumer watchdog Which? has renewed its call for a 9pm junk food ad watershed after its research revealed that children are still being exposed to ads during programming such as ITV1's 'The X-Factor'. The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered by current rules. Last month a report by the Advertising Association concluded that a pre-9pm watershed ban would be ...
Children and young adults are being exposed to fewer alcohol ads on television and marketers are already scaling back on the number of booze ads aimed at youngsters, according to new research. Ofcom and the Advertising Standards Authority (ASA) today published the results of joint research on the impact of alcohol advertising on young people, and found that between 2002 and 2006, advertising impacts fell by 31% for 16-24 year olds and 39% for 10-15 year olds.
.jpg){kind=small}
Coca-Cola is bringing back its 'holidays are coming' ad, following scores of calls to its customer information centre from people who said it marked the beginning of Christmas. Coca-Cola has decided to use two of its best-loved ads during the Christmas period, kick-starting with "holidays are coming" from November 18. This will be followed by its latest Christmas ad "the greatest gift", created by Mother last year. The "holidays are coming" ad features ...
Motor oil brand Castrol has launched a competition for would-be music producers to update its classic ad soundtrack from the 1980s for its next worldwide marketing campaign. To inspire entrants, Castrol is offering free downloads of a remix and ringtone of the track by producer Russ Davies, son of Ray Davies from The Kinks. The original Castrol ad featured a drop of Castrol GTX oil moving steadily from an oilcan into a spanner set to Mahler's Seventh Symphony.
Consumer watchdog Which? has renewed its call for a 9pm junk food ad watershed after its research revealed that children are still being exposed to ads during programming such as ITV1's 'The X-Factor'. The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered by current rules. Last month a report by the Advertising Association concluded that a pre-9pm watershed ban would be ...
