"...Using celebrity endorsers, particularly those gaining their fame from music, has always been popular, and the growing trend in using hip-hop artists to influence and connect with influential consumers...". just caught the new Lincoln Navigator ad featuring Common. Called "Common," it aired on Nov. 25 during the NFL Sunday Night Football broadcast on NBC. The commercial, the first spot in a larger campaign created by Uniworld, "spotlights the people,
If advertisers are driving much of the monetization of the digital world, Google wants to be their dashboard -- a place to monitor, measure and optimize advertising across multiple media. Eventually it is presumed this will include offline media as well as search and display. While its offline media forays may have seemed ploddingly slow, the search giant isn't giving up on them. Its advertising chief talked about the company's wish to create one interface for advertising across many different media
Consumers risk buying outdated handsets for Christmas
Người viết: Webmaster
05/12/2007
People who receive mobile phones for Christmas risk being tied into 18-month contracts for handsets that do not provide them with the latest mobile internet functions, according to mobile internet company Truphone. Despite the UK having the highest mobile ownership in the world, Truphone predicts 1m people who already own handsets will receive a mobile phone for Christmas. The company said up to 75% of shoppers will end up buying a phone
The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend. Finance firms' spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit-card companies on advertising and direct marketing, excluding search and email, fell by £15m or 28% to £38m
"...Using celebrity endorsers, particularly those gaining their fame from music, has always been popular, and the growing trend in using hip-hop artists to influence and connect with influential consumers...". just caught the new Lincoln Navigator ad featuring Common. Called "Common," it aired on Nov. 25 during the NFL Sunday Night Football broadcast on NBC. The commercial, the first spot in a larger campaign created by Uniworld, "spotlights the people,
If advertisers are driving much of the monetization of the digital world, Google wants to be their dashboard -- a place to monitor, measure and optimize advertising across multiple media. Eventually it is presumed this will include offline media as well as search and display. While its offline media forays may have seemed ploddingly slow, the search giant isn't giving up on them. Its advertising chief talked about the company's wish to create one interface for advertising across many different media
People who receive mobile phones for Christmas risk being tied into 18-month contracts for handsets that do not provide them with the latest mobile internet functions, according to mobile internet company Truphone. Despite the UK having the highest mobile ownership in the world, Truphone predicts 1m people who already own handsets will receive a mobile phone for Christmas. The company said up to 75% of shoppers will end up buying a phone
The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend. Finance firms' spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit-card companies on advertising and direct marketing, excluding search and email, fell by £15m or 28% to £38m
