"Automaker Looks to Build Subservient-Like Buzz for CR-V With Online Game". Beginning this week, if you're doing a web search for "chocolate," you might just be directed to Honda. It's no mistake; Honda's ad agency, RPA, Santa Monica, Calif., bought thousands of search terms, such as cupcake, chocolate and other non-automotive delights, to direct consumers to an online game themed around the tagline for its CR-V sport utility called "Crave" (a play on the name of the vehicle).
Agency pullouts put Vietnam Airlines pitch on hold
Written by Webmaster
Thursday, 18 October 2007
Vietnam Airlines has postponed its advertising and media review after international agencies pulled out of the running. Agencies objected to the state-owned airline's insistence that contenders pay a deposit - retrievable only on the condition that the winning agency performs to the client's expectations. This stipulation was labeled "ridiculous" by one international agency head. No date has been set for when the pitch will re-start.
Ignore the Rules of Those Credentials Presentations!
Written by Webmaster
Thursday, 18 October 2007
"It's About Them. Even When They Say It's About You". Forget about credentials presentations. That's my take after our latest round of new-business pitches. They say: We want to understand your capabilities in traditional and non-traditional media. We want to meet the core team that would work on our business. We want you to take us through three case studies that show how you've addressed the challenges we face. You have an hour and a half.
Yahoo! has reported third-quarter pre-tax profits of $151m (£74.2m), down 5% year on year, but there are signs its online advertising business is gaining momentum. Yahoo! has experienced a troublesome time over the past six months and there are fears about Google's more efficient search advertising system opening up a bigger gap between the two rivals. The emergence of new lower-priced forms of display advertising
"Automaker Looks to Build Subservient-Like Buzz for CR-V With Online Game". Beginning this week, if you're doing a web search for "chocolate," you might just be directed to Honda. It's no mistake; Honda's ad agency, RPA, Santa Monica, Calif., bought thousands of search terms, such as cupcake, chocolate and other non-automotive delights, to direct consumers to an online game themed around the tagline for its CR-V sport utility called "Crave" (a play on the name of the vehicle).
Vietnam Airlines has postponed its advertising and media review after international agencies pulled out of the running. Agencies objected to the state-owned airline's insistence that contenders pay a deposit - retrievable only on the condition that the winning agency performs to the client's expectations. This stipulation was labeled "ridiculous" by one international agency head. No date has been set for when the pitch will re-start.
"It's About Them. Even When They Say It's About You". Forget about credentials presentations. That's my take after our latest round of new-business pitches. They say: We want to understand your capabilities in traditional and non-traditional media. We want to meet the core team that would work on our business. We want you to take us through three case studies that show how you've addressed the challenges we face. You have an hour and a half.
Yahoo! has reported third-quarter pre-tax profits of $151m (£74.2m), down 5% year on year, but there are signs its online advertising business is gaining momentum. Yahoo! has experienced a troublesome time over the past six months and there are fears about Google's more efficient search advertising system opening up a bigger gap between the two rivals. The emergence of new lower-priced forms of display advertising
