With the Olympics hype reaching fever pitch, perhaps it is understandable that a few players are starting to feel the heat. Take Tom.com chief Zeng Fuhu, who responded in a rather animated manner to the contention by bitter rival Sohu that all online Olympics advertising bearing the Olympics logo must run on its site. The spat demonstrates the Olympics’ undeniable appeal to media owners, who are queuing up for a slice of the lucrative action...
After a long, long weekend of Thanksgiving family togetherness, the last thing most people probably want is more ideas about how to spend time together. Too bad. Prepare for the onslaught of family, family and more family marketing. This year it's not only coming from the typical holiday marketing that stresses perfect gift giving. It's also gaining steam as a year-round theme among a wider range of marketers in categories including food, video games, electronics and cars...
Toyota has won the prestigious Brand of the Year award, which will be presented at the Agency of the Year awards ceremony on 11 December. The competition has also recognised Nokia’s Chris Leong as Marketer of the Year 2007. The winners in both categories were selected by Media’s editorial team and did not require direct entry. Nokia recently elevated vice-president of China marketing Leong to oversee global marketing services...
Diageo Asia Pacific organised a glamourous week-long golfing event in Phuket for VIP guests and golfing stars in order to promote its premium alcohol brand. Diageo Asia Pacific wanted the Johnnie Walker Classic 2007 to be more than just a golf event, they wanted it to be a platform to promote the philosophy that lies at the heart of the Johnnie Walker brand – ‘Keep Walking’. This philosophy is about inspiring personal progress and encouraging people to take the next step in the journey towards their goals
With the Olympics hype reaching fever pitch, perhaps it is understandable that a few players are starting to feel the heat. Take Tom.com chief Zeng Fuhu, who responded in a rather animated manner to the contention by bitter rival Sohu that all online Olympics advertising bearing the Olympics logo must run on its site. The spat demonstrates the Olympics’ undeniable appeal to media owners, who are queuing up for a slice of the lucrative action...
After a long, long weekend of Thanksgiving family togetherness, the last thing most people probably want is more ideas about how to spend time together. Too bad. Prepare for the onslaught of family, family and more family marketing. This year it's not only coming from the typical holiday marketing that stresses perfect gift giving. It's also gaining steam as a year-round theme among a wider range of marketers in categories including food, video games, electronics and cars...
Toyota has won the prestigious Brand of the Year award, which will be presented at the Agency of the Year awards ceremony on 11 December. The competition has also recognised Nokia’s Chris Leong as Marketer of the Year 2007. The winners in both categories were selected by Media’s editorial team and did not require direct entry. Nokia recently elevated vice-president of China marketing Leong to oversee global marketing services...
Diageo Asia Pacific organised a glamourous week-long golfing event in Phuket for VIP guests and golfing stars in order to promote its premium alcohol brand. Diageo Asia Pacific wanted the Johnnie Walker Classic 2007 to be more than just a golf event, they wanted it to be a platform to promote the philosophy that lies at the heart of the Johnnie Walker brand – ‘Keep Walking’. This philosophy is about inspiring personal progress and encouraging people to take the next step in the journey towards their goals
