When Robert Rheaume met with retail buyers last year, his $20 Sigg aluminum water bottles were a tough sell. After all, the market was limited mainly to hikers and campers, many of whom were already devoted to Nalgene's $10 plastic version. But after this summer's deluge of headlines about the environmental impact of plastic water bottles, he's got more buyers than he even wants. "Now the same people that were blowing me off a year ago are calling me and saying,
"Charges of False Advertising Leveled at Huggies Brand in Latest Diaper Wars". Sticks and stones may break your bones -- and bricks can definitely hurt you, particularly in diaper ads. Procter & Gamble Co. charges in a lawsuit filed Oct. 2 that ads for Kimberly-Clark Corp.'s Huggies, part of a campaign titled "Brick Baby," make false claims about the comparative fit and comfort of Huggies compared to P&G products, including Pampers and Luvs.
Beauty-industry advertising is coming under attack once more by beauty advertiser Unilever in a follow-up to the widely honored Dove "Evolution" viral video that broke today in the U.S. And Unilever believes that will help keep building the brand, too. Dove's "Onslaught" features a close-up of a cute red-haired preteen girl to musical refrains of "Here it comes" from U.K. group Simian's "La Breeze," followed by a barrage of beauty-industry images and
Fifa set for loyalty initiative to support brand ties
Written by Webmaster
Wednesday, 03 October 2007
FIFA is launching a loyalty programme to boost the value of its global brand partnerships, following a spate of negative publicity. The football governing body is rolling out a points-based rewards initiative to encourage consumers to spend money with its six certified partners: Adidas, Coca-Cola, Visa, Hyundai, Emirates and Sony. Football fans who take part earn points that can be redeemed online for FIFA-related prizes,
When Robert Rheaume met with retail buyers last year, his $20 Sigg aluminum water bottles were a tough sell. After all, the market was limited mainly to hikers and campers, many of whom were already devoted to Nalgene's $10 plastic version. But after this summer's deluge of headlines about the environmental impact of plastic water bottles, he's got more buyers than he even wants. "Now the same people that were blowing me off a year ago are calling me and saying,
"Charges of False Advertising Leveled at Huggies Brand in Latest Diaper Wars". Sticks and stones may break your bones -- and bricks can definitely hurt you, particularly in diaper ads. Procter & Gamble Co. charges in a lawsuit filed Oct. 2 that ads for Kimberly-Clark Corp.'s Huggies, part of a campaign titled "Brick Baby," make false claims about the comparative fit and comfort of Huggies compared to P&G products, including Pampers and Luvs.
Beauty-industry advertising is coming under attack once more by beauty advertiser Unilever in a follow-up to the widely honored Dove "Evolution" viral video that broke today in the U.S. And Unilever believes that will help keep building the brand, too. Dove's "Onslaught" features a close-up of a cute red-haired preteen girl to musical refrains of "Here it comes" from U.K. group Simian's "La Breeze," followed by a barrage of beauty-industry images and
FIFA is launching a loyalty programme to boost the value of its global brand partnerships, following a spate of negative publicity. The football governing body is rolling out a points-based rewards initiative to encourage consumers to spend money with its six certified partners: Adidas, Coca-Cola, Visa, Hyundai, Emirates and Sony. Football fans who take part earn points that can be redeemed online for FIFA-related prizes,
