Food advertising rules failing to protect children
Người viết: Webmaster
13/11/2007
Consumer watchdog Which? has renewed its call for a 9pm junk food ad watershed after its research revealed that children are still being exposed to ads during programming such as ITV1's 'The X-Factor'. The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered by current rules. Last month a report by the Advertising Association concluded that a pre-9pm watershed ban would be ...
Case Tide: Brand Uses Pop-Up Store,Detergent isn't enough
Người viết: Webmaster
13/11/2007
Tide has run generations of ads showing women whose identities strangely hinged on how clean they got clothes. Tricia Fairman, a senior music-education major at Ohio State University, isn't one of those women. In fact, she said she often rewears jeans without washing them. No worry. Tide has a product for that, too -- well, five, actually. The brand that brought America the "washday miracle" is experimenting with a new mission: ...
Chelsea FC breaks ground with dedicated US website
Người viết: Webmaster
09/11/2007
Chelsea Football Club has launched a US website as part of its attempt to build a fan base in the burgeoning US market. The move follows a pre-season US tour earlier this year and the announcement of a partnership with Disney's 'Wide World of Sport'. It also marks the first time a European club has created a dedicated membership site for its fans in America. The new site, chelseafc.com/America, offers bespoke content for football fans in North America, including a social networking
TNS moves to offer uniformed online research data across the world
Người viết: Webmaster
08/11/2007
TNS will adopt the integrated programme, 'Six degrees of online quality', for its online research work with its research panel 6thdimension from 2008 - to validate findings and ensure uniformity in quality. 6thdimension is the global market insight and information group's 'fully managed online access panels' which will soon involve up to 30 countries in 2008 by collecting insights from about 3.6 million people. The quality programme will ensure that
Consumer watchdog Which? has renewed its call for a 9pm junk food ad watershed after its research revealed that children are still being exposed to ads during programming such as ITV1's 'The X-Factor'. The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered by current rules. Last month a report by the Advertising Association concluded that a pre-9pm watershed ban would be ...
Tide has run generations of ads showing women whose identities strangely hinged on how clean they got clothes. Tricia Fairman, a senior music-education major at Ohio State University, isn't one of those women. In fact, she said she often rewears jeans without washing them. No worry. Tide has a product for that, too -- well, five, actually. The brand that brought America the "washday miracle" is experimenting with a new mission: ...
Chelsea Football Club has launched a US website as part of its attempt to build a fan base in the burgeoning US market. The move follows a pre-season US tour earlier this year and the announcement of a partnership with Disney's 'Wide World of Sport'. It also marks the first time a European club has created a dedicated membership site for its fans in America. The new site, 
TNS will adopt the integrated programme, 'Six degrees of online quality', for its online research work with its research panel 6thdimension from 2008 - to validate findings and ensure uniformity in quality. 6thdimension is the global market insight and information group's 'fully managed online access panels' which will soon involve up to 30 countries in 2008 by collecting insights from about 3.6 million people. The quality programme will ensure that
