As the impact of a sliding economy has begun to sort the weak companies from the strong, so the UK's biggest brands have the opportunity to make best use of their positions as market leaders and capitalise on the woes of their smaller rivals. So far, only a few, such as Barclays, have seized the opportunity. The bank has launched a heavyweight tactical ad campaign pushing its savings credentials as it aims to capitalise on the collapse of Northern Rock and the crisis that has engulfed the financial sector. The ads, created by Bartle Bogle Hegarty, use the strapline 'A great home for your savings'
Coca-Cola is again the world's most valuable brand, according to Interbrand's just-released annual list of the Best 100 Global Brands. While Coke held onto its top slot from last year, IBM, by expanding its services and transitioning out of production, moved up to No. 2, knocking Vista-burdened Microsoft to third, said Andy Bateman, CEO of Interbrand New York. GE was fourth, boosted by its "Ecomagination" communications program, and Nokia fifth. The brands with the biggest growth in the past 12 months were: Google, up 43%; Apple, up 24%; Amazon, up 19%; retailer Zara, up 15%; and Nintendo, up 13%...
Marketers have begun to believe that the average consumer is able to surf the web, answer a cellphone, read a newspaper or magazine, listen to an iPod and watch TV all at the same time. Yet a report released by MRI this week found that multitasking is less frequent than might be expected. MRI's 2008 MediaDay study surveyed approximately 8,000 U.S. adults about their at-home media usage and consumption habits, and concluded that one-half or more of at-home media usage occurs while the consumer is exclusively engaged with a single medium (TV, radio, newspapers, magazines or internet).
"...High-End Brands and Retailers Expected to Feel Pinch as Consumers Re-evaluate Spending Habits...". With massive layoffs expected in the banking industry and the economy in turmoil, marketers are beginning to fear that consumers of luxury goods will be snapping their wallets shut. While the subprime-mortgage crisis hit many lower- and middle-income consumers, this latest financial crisis, analysts said, will have more of an impact on the upper and upper-middle classes. "Certainly the New York market directly and the luxury market generically [will be hurt]," said Michael Niemira,
As the impact of a sliding economy has begun to sort the weak companies from the strong, so the UK's biggest brands have the opportunity to make best use of their positions as market leaders and capitalise on the woes of their smaller rivals. So far, only a few, such as Barclays, have seized the opportunity. The bank has launched a heavyweight tactical ad campaign pushing its savings credentials as it aims to capitalise on the collapse of Northern Rock and the crisis that has engulfed the financial sector. The ads, created by Bartle Bogle Hegarty, use the strapline 'A great home for your savings' 
Coca-Cola is again the world's most valuable brand, according to Interbrand's just-released annual list of the Best 100 Global Brands. While Coke held onto its top slot from last year, IBM, by expanding its services and transitioning out of production, moved up to No. 2, knocking Vista-burdened Microsoft to third, said Andy Bateman, CEO of Interbrand New York. GE was fourth, boosted by its "Ecomagination" communications program, and Nokia fifth. The brands with the biggest growth in the past 12 months were: Google, up 43%; Apple, up 24%; Amazon, up 19%; retailer Zara, up 15%; and Nintendo, up 13%... 
Marketers have begun to believe that the average consumer is able to surf the web, answer a cellphone, read a newspaper or magazine, listen to an iPod and watch TV all at the same time. Yet a report released by MRI this week found that multitasking is less frequent than might be expected. MRI's 2008 MediaDay study surveyed approximately 8,000 U.S. adults about their at-home media usage and consumption habits, and concluded that one-half or more of at-home media usage occurs while the consumer is exclusively engaged with a single medium (TV, radio, newspapers, magazines or internet). 
"...High-End Brands and Retailers Expected to Feel Pinch as Consumers Re-evaluate Spending Habits...". With massive layoffs expected in the banking industry and the economy in turmoil, marketers are beginning to fear that consumers of luxury goods will be snapping their wallets shut. While the subprime-mortgage crisis hit many lower- and middle-income consumers, this latest financial crisis, analysts said, will have more of an impact on the upper and upper-middle classes. "Certainly the New York market directly and the luxury market generically [will be hurt]," said Michael Niemira, 
