Microsoft CEO Steve Ballmer expounded on "Technology -- Transforming the Marketing Landscape" before the Association of National Advertisers annual meeting last week. But as Microsoft embarks on a journey to cast itself as an ad giant (the company hopes that in the next decade advertising will account for as much as 25% of its business), he also spoke about the increasingly blurry lines between software and media and advertising ...
"Motorola is not only revamping its communications strategy; the marketer is also looking to move marketing into product development, a crucial aspect of the new cellphone wars". With rival Nokia moving aggressively to build its worldwide lead through marketing, and the iPhone rattling the handset marketplace, struggling Motorola has begun to restructure its marketing, from its agency alignment to its internal organization.
"Kodak, Like GM, Out After Beijing Games". Kodak is shuttering its long-held role as the official imaging sponsor of the Olympics following the 2008 games in Beijing, the company said today. The company has been involved in the Olympics for more than a century, and has been one of the games' major sponsors since 1986. A spokesman said the move away from the games -- effective in 2010 -- is part of the company's larger transformation
TV Spots Reduce Consumers' Sensitivity to Price Change
Written by Webmaster
Friday, 12 October 2007
TV ads really do reduce sensitivity to price differences, particularly when consumers are frequent buyers in a category, according to new research from the Apollo pilot project, which is tracking consumers' media and shopping habits. The study by Apollo, which combines media-exposure data collected from consumers using Arbitron's Portable People Meters with purchase data culled from Nielsen Co.'s ACNielsen Homescan consumer panel,
Microsoft CEO Steve Ballmer expounded on "Technology -- Transforming the Marketing Landscape" before the Association of National Advertisers annual meeting last week. But as Microsoft embarks on a journey to cast itself as an ad giant (the company hopes that in the next decade advertising will account for as much as 25% of its business), he also spoke about the increasingly blurry lines between software and media and advertising ...
"Motorola is not only revamping its communications strategy; the marketer is also looking to move marketing into product development, a crucial aspect of the new cellphone wars". With rival Nokia moving aggressively to build its worldwide lead through marketing, and the iPhone rattling the handset marketplace, struggling Motorola has begun to restructure its marketing, from its agency alignment to its internal organization.
"Kodak, Like GM, Out After Beijing Games". Kodak is shuttering its long-held role as the official imaging sponsor of the Olympics following the 2008 games in Beijing, the company said today. The company has been involved in the Olympics for more than a century, and has been one of the games' major sponsors since 1986. A spokesman said the move away from the games -- effective in 2010 -- is part of the company's larger transformation
TV ads really do reduce sensitivity to price differences, particularly when consumers are frequent buyers in a category, according to new research from the Apollo pilot project, which is tracking consumers' media and shopping habits. The study by Apollo, which combines media-exposure data collected from consumers using Arbitron's Portable People Meters with purchase data culled from Nielsen Co.'s ACNielsen Homescan consumer panel,
