The Spice Girls' reunion bandwagon rolls in to Tesco as the girls argue over what to have for Christmas dinner while drinking champagne in the retailer's latest television advertising campaign, created by The Red Brick Road. The ad is the first of two featuring the Spice Girls and is expected to air during ITV1 'Coronation Street' on November 12, the same day that the group's 'Greatest Hits' album is released. The girls, who are soon to start a comeback tour,
"Automaker Looks to Build Subservient-Like Buzz for CR-V With Online Game". Beginning this week, if you're doing a web search for "chocolate," you might just be directed to Honda. It's no mistake; Honda's ad agency, RPA, Santa Monica, Calif., bought thousands of search terms, such as cupcake, chocolate and other non-automotive delights, to direct consumers to an online game themed around the tagline for its CR-V sport utility called "Crave" (a play on the name of the vehicle).
Agency pullouts put Vietnam Airlines pitch on hold
Người viết: Webmaster
18/10/2007
Vietnam Airlines has postponed its advertising and media review after international agencies pulled out of the running. Agencies objected to the state-owned airline's insistence that contenders pay a deposit - retrievable only on the condition that the winning agency performs to the client's expectations. This stipulation was labeled "ridiculous" by one international agency head. No date has been set for when the pitch will re-start.
Ignore the Rules of Those Credentials Presentations!
Người viết: Webmaster
18/10/2007
"It's About Them. Even When They Say It's About You". Forget about credentials presentations. That's my take after our latest round of new-business pitches. They say: We want to understand your capabilities in traditional and non-traditional media. We want to meet the core team that would work on our business. We want you to take us through three case studies that show how you've addressed the challenges we face. You have an hour and a half.
The Spice Girls' reunion bandwagon rolls in to Tesco as the girls argue over what to have for Christmas dinner while drinking champagne in the retailer's latest television advertising campaign, created by The Red Brick Road. The ad is the first of two featuring the Spice Girls and is expected to air during ITV1 'Coronation Street' on November 12, the same day that the group's 'Greatest Hits' album is released. The girls, who are soon to start a comeback tour,
"Automaker Looks to Build Subservient-Like Buzz for CR-V With Online Game". Beginning this week, if you're doing a web search for "chocolate," you might just be directed to Honda. It's no mistake; Honda's ad agency, RPA, Santa Monica, Calif., bought thousands of search terms, such as cupcake, chocolate and other non-automotive delights, to direct consumers to an online game themed around the tagline for its CR-V sport utility called "Crave" (a play on the name of the vehicle).
Vietnam Airlines has postponed its advertising and media review after international agencies pulled out of the running. Agencies objected to the state-owned airline's insistence that contenders pay a deposit - retrievable only on the condition that the winning agency performs to the client's expectations. This stipulation was labeled "ridiculous" by one international agency head. No date has been set for when the pitch will re-start.
"It's About Them. Even When They Say It's About You". Forget about credentials presentations. That's my take after our latest round of new-business pitches. They say: We want to understand your capabilities in traditional and non-traditional media. We want to meet the core team that would work on our business. We want you to take us through three case studies that show how you've addressed the challenges we face. You have an hour and a half.
