TV Spots Reduce Consumers' Sensitivity to Price Change
Written by Webmaster
Friday, 12 October 2007
TV ads really do reduce sensitivity to price differences, particularly when consumers are frequent buyers in a category, according to new research from the Apollo pilot project, which is tracking consumers' media and shopping habits. The study by Apollo, which combines media-exposure data collected from consumers using Arbitron's Portable People Meters with purchase data culled from Nielsen Co.'s ACNielsen Homescan consumer panel,
The number of brands considering SMS and MMS mobile marketing campaigns has doubled within the last 12 months, according to new research. The survey, carried out by mobile messaging infrastructure and applications company Airwide Solutions, reveals that 28% of companies quizzed have already launched live SMS campaigns and 18% have launched live MMS campaigns. Out of the 50 global brand-name companies surveyed, ...
The Benders of Rutherford, N.J., say they're a typical American family. Of course, all six laugh as they try to say that on a family-made film that includes clips of son Jake getting an eyebrow wax, firefighter dad Jim retrieving mail from their enormous fire-engine mailbox and snippets from an annual winemaking excursion to Jersey City. But they are truly typical in one way: They don't spend enough time together.
Advertising is good for the economy -- according to an academic study paid for by advertisers. Advertising proponents long have argued that ad spending helps drive commerce, fueling economic growth. But the World Federation of Advertisers and French Advertisers Association now offer a deeper global analysis of how more ad spending correlates with faster GDP growth. The two ad groups helped support and finance a doctoral thesis in economics...
TV ads really do reduce sensitivity to price differences, particularly when consumers are frequent buyers in a category, according to new research from the Apollo pilot project, which is tracking consumers' media and shopping habits. The study by Apollo, which combines media-exposure data collected from consumers using Arbitron's Portable People Meters with purchase data culled from Nielsen Co.'s ACNielsen Homescan consumer panel,
The number of brands considering SMS and MMS mobile marketing campaigns has doubled within the last 12 months, according to new research. The survey, carried out by mobile messaging infrastructure and applications company Airwide Solutions, reveals that 28% of companies quizzed have already launched live SMS campaigns and 18% have launched live MMS campaigns. Out of the 50 global brand-name companies surveyed, ...
The Benders of Rutherford, N.J., say they're a typical American family. Of course, all six laugh as they try to say that on a family-made film that includes clips of son Jake getting an eyebrow wax, firefighter dad Jim retrieving mail from their enormous fire-engine mailbox and snippets from an annual winemaking excursion to Jersey City. But they are truly typical in one way: They don't spend enough time together. 
Advertising is good for the economy -- according to an academic study paid for by advertisers. Advertising proponents long have argued that ad spending helps drive commerce, fueling economic growth. But the World Federation of Advertisers and French Advertisers Association now offer a deeper global analysis of how more ad spending correlates with faster GDP growth. The two ad groups helped support and finance a doctoral thesis in economics...
