Beauty-industry advertising is coming under attack once more by beauty advertiser Unilever in a follow-up to the widely honored Dove "Evolution" viral video that broke today in the U.S. And Unilever believes that will help keep building the brand, too. Dove's "Onslaught" features a close-up of a cute red-haired preteen girl to musical refrains of "Here it comes" from U.K. group Simian's "La Breeze," followed by a barrage of beauty-industry images and
Fifa set for loyalty initiative to support brand ties
Written by Webmaster
Wednesday, 03 October 2007
FIFA is launching a loyalty programme to boost the value of its global brand partnerships, following a spate of negative publicity. The football governing body is rolling out a points-based rewards initiative to encourage consumers to spend money with its six certified partners: Adidas, Coca-Cola, Visa, Hyundai, Emirates and Sony. Football fans who take part earn points that can be redeemed online for FIFA-related prizes,
Gatorade has signed a three-season deal with Chelsea Football Club to become the official sports drink of the Premiership side, starting from this season. As part of the agreement, Gatorade, owned by PepsiCo, will be supplied to the players during training and will be present on the sideline on match days. Simon Lowden, chief marketing officer of PepsiCo International, said: "This partnership is mutually beneficial for Gatorade and Chelsea.
"Retailer's Sustainability Demands Could Cut Into Profits of P&G, Others". For Wal-Mart stores, green marketing isn't just about the color of trees and grass -- it's also about the color of money. The retailer's heralded sustainability initiative, labeled a "win-win-win" for the companies, the environment and consumers, is turning into less of a victory lap than expected for brand marketers. For example, the push could cost Procter & Gamble
Beauty-industry advertising is coming under attack once more by beauty advertiser Unilever in a follow-up to the widely honored Dove "Evolution" viral video that broke today in the U.S. And Unilever believes that will help keep building the brand, too. Dove's "Onslaught" features a close-up of a cute red-haired preteen girl to musical refrains of "Here it comes" from U.K. group Simian's "La Breeze," followed by a barrage of beauty-industry images and
FIFA is launching a loyalty programme to boost the value of its global brand partnerships, following a spate of negative publicity. The football governing body is rolling out a points-based rewards initiative to encourage consumers to spend money with its six certified partners: Adidas, Coca-Cola, Visa, Hyundai, Emirates and Sony. Football fans who take part earn points that can be redeemed online for FIFA-related prizes,
.jpg)
Gatorade has signed a three-season deal with Chelsea Football Club to become the official sports drink of the Premiership side, starting from this season. As part of the agreement, Gatorade, owned by PepsiCo, will be supplied to the players during training and will be present on the sideline on match days. Simon Lowden, chief marketing officer of PepsiCo International, said: "This partnership is mutually beneficial for Gatorade and Chelsea.
"Retailer's Sustainability Demands Could Cut Into Profits of P&G, Others". For Wal-Mart stores, green marketing isn't just about the color of trees and grass -- it's also about the color of money. The retailer's heralded sustainability initiative, labeled a "win-win-win" for the companies, the environment and consumers, is turning into less of a victory lap than expected for brand marketers. For example, the push could cost Procter & Gamble
