"HeadOn ads seem amateurish and mindnumbing, but the company's marketing chief said consumers remember them". Those rapid-fire "HeadOn, apply directly to the forehead" spots are arguably among the worst commercials ever from a creative standpoint. They're annoying, repetitive, obnoxious -- and effective. "We're not trying to win an award for best creative, that's obvious," chuckles Dan Charron, VP-sales and marketing at Miralus Healthcare,
As Dove's widely lauded Campaign for Real Beauty enters its fourth year, the results aren't looking so pretty anymore. After two years of double-digit sales growth and share gains, Dove's sales have abruptly slowed. That raises the question of whether the campaign, hailed as one of the most courageous creative breakthroughs in recent years, went a step too far in embracing aging in all its naked, wrinkled and sagging glory. Iterations of the effort have won the Grand Prix at Cannes
Global search giant Google is expanding its online advertising model into mobile phones, launching AdSense for Mobile in markets including China within weeks. AdSense for Mobile will allow existing AdSense partners to earn extra revenue from their mobile websites through targeted placement of mobile text ads. Google announced the program will allow advertisers to access a growing number of mobile publishers and link targeted advertising to mobile content.
Getty Images has signed a new two-year agreement with technology group Lenovo to provide all sports images for the group's marketing material leading up to and following the 2008 Beijing Olympic Games. As part of the agreement, Getty Images will supply sports imagery to the all of Lenovo's direct marketing tools, from websites to newsletters, annual reports and publicity material. Lenovo is an official Worldwide Olympic Partner of the 2008 Olympic Games.
"HeadOn ads seem amateurish and mindnumbing, but the company's marketing chief said consumers remember them". Those rapid-fire "HeadOn, apply directly to the forehead" spots are arguably among the worst commercials ever from a creative standpoint. They're annoying, repetitive, obnoxious -- and effective. "We're not trying to win an award for best creative, that's obvious," chuckles Dan Charron, VP-sales and marketing at Miralus Healthcare,
As Dove's widely lauded Campaign for Real Beauty enters its fourth year, the results aren't looking so pretty anymore. After two years of double-digit sales growth and share gains, Dove's sales have abruptly slowed. That raises the question of whether the campaign, hailed as one of the most courageous creative breakthroughs in recent years, went a step too far in embracing aging in all its naked, wrinkled and sagging glory. Iterations of the effort have won the Grand Prix at Cannes
Global search giant Google is expanding its online advertising model into mobile phones, launching AdSense for Mobile in markets including China within weeks. AdSense for Mobile will allow existing AdSense partners to earn extra revenue from their mobile websites through targeted placement of mobile text ads. Google announced the program will allow advertisers to access a growing number of mobile publishers and link targeted advertising to mobile content.
