Case study: Honda Dealers Selling Cars ... and New Image
Written by Webmaster
Wednesday, 05 September 2007
That's been the association Americans have had for the past 30 years, according to Gallup polls that routinely lump dealers at the bottom of the barrel when it comes to ethics and trustworthiness. But now, a group of Honda dealers is out to change that reputation, at least in Southern California. About six months ago, it acknowledged dealers' notorious image and now is aiming to clean it up. The tactic: a marketing campaign to prove ...
Having hunkered down on its price-conscious marketing message of late, Wal-Mart Stores seems more content to let Wal-Mart be Wal-Mart, rather than reach out more to upscale consumers. But it also appears to be stepping up interest in new formats to attract people who don't shop there as often. Last month, Wal-Mart began advertising for a merchandising executive to help develop and evaluate new formats, including possible U.S. acquisitions.
The Asia Pacific Advertising Festival has announced the theme for its 2008 festival will focus on ‘Re-Invent' and has unveiled a new icon for the awards show which will run from 26 to 29 March. An AdFest statement said "reinvention was the key to agencies survival", adding that agencies need to recognise that advertisers, agency and consumer will be challenged with new models of engagement and that by the year 2016,
what is the best job in marketing? Sure, a CMO gig undoubtedly pays well and sometimes imparts feelings of power, particularly on photo shoots with celebrities. But that job has more stress than air-traffic control, and a shorter career-expectancy. When all is said and done, the best jobs in marketing likely are way down the totem. Specifically, I'm thinking of the public relations posts at Apple Computer. And not just because the media ...
That's been the association Americans have had for the past 30 years, according to Gallup polls that routinely lump dealers at the bottom of the barrel when it comes to ethics and trustworthiness. But now, a group of Honda dealers is out to change that reputation, at least in Southern California. About six months ago, it acknowledged dealers' notorious image and now is aiming to clean it up. The tactic: a marketing campaign to prove ...
Having hunkered down on its price-conscious marketing message of late, Wal-Mart Stores seems more content to let Wal-Mart be Wal-Mart, rather than reach out more to upscale consumers. But it also appears to be stepping up interest in new formats to attract people who don't shop there as often. Last month, Wal-Mart began advertising for a merchandising executive to help develop and evaluate new formats, including possible U.S. acquisitions.
The Asia Pacific Advertising Festival has announced the theme for its 2008 festival will focus on ‘Re-Invent' and has unveiled a new icon for the awards show which will run from 26 to 29 March. An AdFest statement said "reinvention was the key to agencies survival", adding that agencies need to recognise that advertisers, agency and consumer will be challenged with new models of engagement and that by the year 2016,
what is the best job in marketing? Sure, a CMO gig undoubtedly pays well and sometimes imparts feelings of power, particularly on photo shoots with celebrities. But that job has more stress than air-traffic control, and a shorter career-expectancy. When all is said and done, the best jobs in marketing likely are way down the totem. Specifically, I'm thinking of the public relations posts at Apple Computer. And not just because the media ...
