"Provides Diet Max Shots -- and Whack-A-Yawn -- at Grand Central". Feeling sleepy this Monday, or maybe by midweek you just get rundown in your stuffy cubicle? Pepsi hopes to cure your yawns, as you've probably seen in its latest ads for Diet Pepsi Max. But an ad is one thing, so Pepsi set up shop at Grand Central's Vanderbilt Hall with its newest soft drink to see if it could rouse sleepy-eyed New Yorkers and out-of-towners last week.
Levi's Targets Gay, Straight Consumers With Alt Endings
Written by Webmaster
Tuesday, 07 August 2007
Marketers have on occasion created different versions of the same ad targeted toward different audiences -- Sony's Bravia TV being billed as the first TV campaign with spots for men and women earlier this year comes to mind. But even less frequent are those ads geared toward gay and straight audiences. Enter Levi's. spot from the jeans maker features a young, attractive male in his second-floor apartment slipping on his Levi's.
In a 1999 interview with Advertising Age, then-P&G President A.G. Lafley shook his head at an admission by then-Unilever Co-Chairman Niall FitzGerald in a magazine article that at one point he and other Unilever executives hadn't been in a laundry room for years. "That would never happen here," Mr. Lafley said. In the end, that was the story of how one of the most fabled marketing battles of the past century was won -- and lost.
Louis Vuitton gets added Scarlett Johansson glamour
Written by Webmaster
Saturday, 04 August 2007
Louis Vuitton has unveiled its latest ad campaign starring Scarlett Johansson, who is featured in a series of shots posing with the fashion label's newest luxury handbag range. Johansson, who signed up for Louis Vuitton's 2007 spring range in December, joins fellow Hollywood actors Christina Ricci, Jennifer Lopez and Chloe Sevigny in endorsing the French label's apparel, The campaign features Johansson in a series of images
"Provides Diet Max Shots -- and Whack-A-Yawn -- at Grand Central". Feeling sleepy this Monday, or maybe by midweek you just get rundown in your stuffy cubicle? Pepsi hopes to cure your yawns, as you've probably seen in its latest ads for Diet Pepsi Max. But an ad is one thing, so Pepsi set up shop at Grand Central's Vanderbilt Hall with its newest soft drink to see if it could rouse sleepy-eyed New Yorkers and out-of-towners last week.
Marketers have on occasion created different versions of the same ad targeted toward different audiences -- Sony's Bravia TV being billed as the first TV campaign with spots for men and women earlier this year comes to mind. But even less frequent are those ads geared toward gay and straight audiences. Enter Levi's. spot from the jeans maker features a young, attractive male in his second-floor apartment slipping on his Levi's.
In a 1999 interview with Advertising Age, then-P&G President A.G. Lafley shook his head at an admission by then-Unilever Co-Chairman Niall FitzGerald in a magazine article that at one point he and other Unilever executives hadn't been in a laundry room for years. "That would never happen here," Mr. Lafley said. In the end, that was the story of how one of the most fabled marketing battles of the past century was won -- and lost.
Louis Vuitton has unveiled its latest ad campaign starring Scarlett Johansson, who is featured in a series of shots posing with the fashion label's newest luxury handbag range. Johansson, who signed up for Louis Vuitton's 2007 spring range in December, joins fellow Hollywood actors Christina Ricci, Jennifer Lopez and Chloe Sevigny in endorsing the French label's apparel, The campaign features Johansson in a series of images
