"Books, Movies, Even a Theme Park: The Boy Wizard's Greatest Trick Is Generating Sales". Publishers, movie studios, video-rental retailers, toy companies and snack-food marketers are in Hogwarts heaven. With the last book, "Harry Potter and the Deathly Hallows," unveiled this week on the heels of the release of the fifth film in the series, "Harry Potter and the Order of the Phoenix," we wondered: Just how much is brand Harry worth?
Nike Suspends Release of Shoe Tied to Michael Vick
Written by Webmaster
Sunday, 22 July 2007
"Football Star's Future as Endorser in Limbo After Dog-Fighting Indictment". Nike is suspending the release of a new shoe tied to roubled Atlanta Falcons quarterback Michael Vick, who was indicted in relation to a dog-fighting ring earlier this week. The Nike Air Zoom Vick V football shoe was scheduled for a late August release, but those plans -- much like Mr. Vick's season -- are now on hold.
A shock campaign has launched across Vietnam urging people to wear helmets when riding motorcycles. The campaign, created by Ogilvy & Mather and the Asia Injury Foundation, launches ahead of a new law that makes helmet usage mandatory. This year, the Government is funding the media space for the first time, said Ogilvy Vietnam branding director, Alex Clegg. US$150,000 worth of media space
2007 AFC Asian Cup: Sponsorship, TV revenues set to soar
Written by Webmaster
Thursday, 19 July 2007
The 2007 AFC Asian Cup has kicked off, with cumulative audiences of one billion expected in Asia, Europe and North America. The tournament is being held in four countries this year, with Indonesia, Malaysia, Thailand and Vietnam hosting 32 matches between them. "The appreciation of the Cup has grown," said Seamus O'Brien, president and CEO of World Sport Group,which manages the event’s sponsorship and TV rights.
"Books, Movies, Even a Theme Park: The Boy Wizard's Greatest Trick Is Generating Sales". Publishers, movie studios, video-rental retailers, toy companies and snack-food marketers are in Hogwarts heaven. With the last book, "Harry Potter and the Deathly Hallows," unveiled this week on the heels of the release of the fifth film in the series, "Harry Potter and the Order of the Phoenix," we wondered: Just how much is brand Harry worth?
"Football Star's Future as Endorser in Limbo After Dog-Fighting Indictment". Nike is suspending the release of a new shoe tied to roubled Atlanta Falcons quarterback Michael Vick, who was indicted in relation to a dog-fighting ring earlier this week. The Nike Air Zoom Vick V football shoe was scheduled for a late August release, but those plans -- much like Mr. Vick's season -- are now on hold.
A shock campaign has launched across Vietnam urging people to wear helmets when riding motorcycles. The campaign, created by Ogilvy & Mather and the Asia Injury Foundation, launches ahead of a new law that makes helmet usage mandatory. This year, the Government is funding the media space for the first time, said Ogilvy Vietnam branding director, Alex Clegg. US$150,000 worth of media space
The 2007 AFC Asian Cup has kicked off, with cumulative audiences of one billion expected in Asia, Europe and North America. The tournament is being held in four countries this year, with Indonesia, Malaysia, Thailand and Vietnam hosting 32 matches between them. "The appreciation of the Cup has grown," said Seamus O'Brien, president and CEO of World Sport Group,which manages the event’s sponsorship and TV rights.
