Microsoft is offering Asia-Pacific consumers an extended warranty and replacement plan as a central part of a US$1 billion bid to manage the public relations crisis sparked by the widespread hardware failure of its Xbox 360 gaming consoles. The fault has become known as the ‘Red ring of death’ because of three flashing lights which indicate a catastrophic hardware failure. It is believed it could affect between 10 to 30 per cent of the 1.4 million units
Follow up "Advertising is not the future of marketing"
Written by Webmaster
Wednesday, 11 July 2007
If it's still a little hard to digest Bob Garfield's pronouncement that "Advertising is not the future of marketing," maybe it's time to take a walk with Ben Passikoff, or at least sit down with his book. Ben is the 17-year-old author of "The Writing on the Wall," a high-school-project-turned-coffee-table-book (AuthorHouse, $40) filled with photos of "ghost signs" -- those fantastic, faded, hand-painted ads you see on the sides of old buildings.
Unilever CMO Explains the Marketer's Creative Turnaround
Written by Webmaster
Tuesday, 10 July 2007
Unilever and its agencies were once "a bit like a married couple who had great sex," says Chief Marketing Officer Simon Clift, "just not with each other." Today, conjugal relations are just lovely with Unilever's many partners, thanks in part to the man who forged Unilever's original relationship with Bartle Bogle Hegarty. . Clift now has three Cannes Grand Prix in hand, served up by such old-line agency networks as Ogilvy & Mather and Lowe.
Food Marketers Seem Set to Unveil Kids-Advertising Guidelines
Written by Webmaster
Sunday, 08 July 2007
A huge task force report on child obesity is being postponed -- a broad hint that the nation's top food and beverage marketers are planning to unveil major concessions this month in how they market food to kids on TSens. Sam Brownback, R-Kan., and Tom Harkin, D-Iowa, announced today that the joint kids and obesity task force they formed with Federal Communications Commission Chairman Kevin J. Martin
Microsoft is offering Asia-Pacific consumers an extended warranty and replacement plan as a central part of a US$1 billion bid to manage the public relations crisis sparked by the widespread hardware failure of its Xbox 360 gaming consoles. The fault has become known as the ‘Red ring of death’ because of three flashing lights which indicate a catastrophic hardware failure. It is believed it could affect between 10 to 30 per cent of the 1.4 million units
If it's still a little hard to digest Bob Garfield's 
Unilever and its agencies were once "a bit like a married couple who had great sex," says Chief Marketing Officer Simon Clift, "just not with each other." Today, conjugal relations are just lovely with Unilever's many partners, thanks in part to the man who forged Unilever's original relationship with Bartle Bogle Hegarty. . Clift now has three Cannes Grand Prix in hand, served up by such old-line agency networks as Ogilvy & Mather and Lowe.
A huge task force report on child obesity is being postponed -- a broad hint that the nation's top food and beverage marketers are planning to unveil major concessions this month in how they market food to kids on TSens. Sam Brownback, R-Kan., and Tom Harkin, D-Iowa, announced today that the joint kids and obesity task force they formed with Federal Communications Commission Chairman Kevin J. Martin
