Can BA Deliver Brand Promise If It Can't Deliver a Bag?
Written by Webmaster
Tuesday, 03 July 2007
"After arriving in Nice to cover the Cannes ad festival, our reporter was without her bags, as were many others that week. But to make matters worse, the airline lost her bags on her return as well. She is still without her luggage.". British Airways may have traded in two decades of creative work by M&C Saatchi for a fresh perspective from Bartle Bogle Hegarty, but many of this year's Cannes-goers will tell you that the airline's image problems won't be solved by an ad campaign
Agency Consolidation Last Piece of GM's 'Channel' Strategy
Written by Webmaster
Monday, 02 July 2007
'This change is purely an operational business decision that we made to further strengthen our retail-channel strategy by consolidating the advertising creative work for all of the brands in that channel,' said GM's Mark LaNeve. ". General Motors Corp. confirmed today it will consolidate the U.S. national creative accounts for the Buick-Pontiac-GMC division at Publicis Groupe's Leo Burnett on Oct. 1. The shift reflects GM's so-called channel strategy of combining dealerships
Brand Beckham has a long way to go to conquer the US, with more than half of Americans not knowing who David Beckham is yet, according to research. Birkbeck Sport Business Centre found that in a survey of 614 Americans, less than half know who David Beckham is. Although, among those familiar with the former England captain, there are many who identified him as a trend-setting, stylish Englishman, more than half know little or nothing about him.
"AOL hopes to solve some of the problems that have limited online coupon distributors to less than 1% market share. " Time Warner is joining rival News Corp. in the coupon-distribution business as its AOL unit launches the first entry into online couponing by a major media player. AOL Shortcuts, which is set for a fall launch, aims for a bigger slice of what Michael Lawless, director of brand marketing for the AOL unit, calls "$300 billion in unregulated currency."
"After arriving in Nice to cover the Cannes ad festival, our reporter was without her bags, as were many others that week. But to make matters worse, the airline lost her bags on her return as well. She is still without her luggage.". British Airways may have traded in two decades of creative work by M&C Saatchi for a fresh perspective from Bartle Bogle Hegarty, but many of this year's Cannes-goers will tell you that the airline's image problems won't be solved by an ad campaign
'This change is purely an operational business decision that we made to further strengthen our retail-channel strategy by consolidating the advertising creative work for all of the brands in that channel,' said GM's Mark LaNeve. ". General Motors Corp. 
Brand Beckham has a long way to go to conquer the US, with more than half of Americans not knowing who David Beckham is yet, according to research. Birkbeck Sport Business Centre found that in a survey of 614 Americans, less than half know who David Beckham is. Although, among those familiar with the former England captain, there are many who identified him as a trend-setting, stylish Englishman, more than half know little or nothing about him.
"AOL hopes to solve some of the problems that have limited online coupon distributors to less than 1% market share. " Time Warner is joining rival News Corp. in the coupon-distribution business as its AOL unit launches the first entry into online couponing by a major media player. AOL Shortcuts, which is set for a fall launch, aims for a bigger slice of what Michael Lawless, director of brand marketing for the AOL unit, calls "$300 billion in unregulated currency."
