Mobile marketing industry bodies to develop global guidelines
Written by Webmaster
Saturday, 23 June 2007
International industry body the Mobile Marketing Association and not-for-profit forum dotMobi Advisory Group have signed a global agreement to develop best practice guidelines. The Industry Alliance Memorandum of Agreement has been created to encourage global growth of the mobile internet by looking at best practice and commercialisation of the industry. Michael J. O'Farrell, MAG's chair and executive director, said:
"Rivals.com comprises a network of 150-plus individual websites devoted to prep and college sports and sorted by state or by school. " Yahoo has purchased Rivals.com, a network of high school and college sports sites. The acquisition falls into the Yahoo Sports channel, which the portal has been building through fantasy leagues and content deals with brands such as Time Inc.'s Sports Illustrated. This deal significantly bolsters Yahoo's offering of nonprofessional-sports news and content.
Brazilian yogurt marketer is using large women in its ads. But it's certainly not promoting a big-is-beautiful message. According to NewsVine blogger Thura, the ads, from Salles Chemistri, Sao Paulo, substitute heavy women in sexy (if skanky) movie roles. The translation of the tagline reads: "Forget about it. Men's preference will never change. Fit Light Yogurt." I don't know anything about reaction in Brazil, international home of the string bikini and ...
Ad Spending in Developing Nations Outpaces Average
Written by Webmaster
Thursday, 21 June 2007
Two structural changes are dramatically shifting the focus of managing marketing and advertising. The impact of technology is changing the rules of consumer connection. And there's a geographical shift away from the mature Western markets and toward the seemingly unstoppable new world. These two dynamics are in many cases coming together in a number of high-growth markets, creating a "perfect storm" of change.
International industry body the Mobile Marketing Association and not-for-profit forum dotMobi Advisory Group have signed a global agreement to develop best practice guidelines. The Industry Alliance Memorandum of Agreement has been created to encourage global growth of the mobile internet by looking at best practice and commercialisation of the industry. Michael J. O'Farrell, MAG's chair and executive director, said: 
"Rivals.com comprises a network of 150-plus individual websites devoted to prep and college sports and sorted by state or by school. " Yahoo has purchased Rivals.com, a network of high school and college sports sites. The acquisition falls into the Yahoo Sports channel, which the portal has been building through fantasy leagues and content deals with brands such as Time Inc.'s Sports Illustrated. This deal significantly bolsters Yahoo's offering of nonprofessional-sports news and content.
Brazilian yogurt marketer is using large women in its ads. But it's certainly not promoting a big-is-beautiful message. 
Two structural changes are dramatically shifting the focus of managing marketing and advertising. The impact of technology is changing the rules of consumer connection. And there's a geographical shift away from the mature Western markets and toward the seemingly unstoppable new world. These two dynamics are in many cases coming together in a number of high-growth markets, creating a "perfect storm" of change.
