After six years of leading Yahoo, CEO Terry Semel resigned today in a letter to the portal's board of directors. Yahoo co-founder Jerry Yang has been named as his replacement, with Mr. Semel moving to the role of non-executive chairman. Susan Decker, former exec VP-advertising and publishing, was elevated to president in the board's announcement. Mr. Semel's resignation comes after a recent shareholders meeting in Santa Clara, Calif.,
Beyond in-Game Ads: Nissan Takes Growing Market to Different Level
Written by Webmaster
Monday, 18 June 2007
"Xbox game: Nissan will offer extra levels for the new 'Forza' racing game. When gamers head to Best Buy, GameStop or Circuit City, this summer to shell out $60 for the "Forza Motorsport 2" Xbox game, they'll have the opportunity to get a little something extra, compliments of Nissan USA. Starting next month, the automaker is sponsoring free add-ons for the game -- players can download a Nissan Sentra SE-R and participate in a high-performance race that will take place on Xbox Live in August.
How Kellogg's Limits on Kids Advertising Could Shake Up Industry
Written by Webmaster
Friday, 15 June 2007
"Kellogg said it would advertise only foods that fit a particular nutritional profile in any medium that gets more than 50% of its audience from kids under age 12". Some $206 million in marketing spending is in limbo now that Kellogg Co. has agreed to severely limit advertising to kids under age 12 -- but the tally could easily soar past $1 billion if other major marketers, as expected, follow suit
Unilever is to use digital in multi-platform campaigns in a bid to raise the profile of some of its lesser-known brands. The FMCG giant is believed to be in talks with sales house Digital Media Sales, which sells TV advertising at a low cost of entry through its portfolio of digital channels. Unilever is understood to be trialling DMS's recently launched Cross Broadcast Solution, which offers advertising packages across digital TV, digital outdoor, the internet and mobile.
After six years of leading Yahoo, CEO Terry Semel resigned today in a letter to the portal's board of directors. Yahoo co-founder Jerry Yang has been named as his replacement, with Mr. Semel moving to the role of non-executive chairman. Susan Decker, former exec VP-advertising and publishing, was elevated to president in the board's announcement. Mr. Semel's resignation comes after a recent shareholders meeting in Santa Clara, Calif.,
"Xbox game: Nissan will offer extra levels for the new 'Forza' racing game. When gamers head to Best Buy, GameStop or Circuit City, this summer to shell out $60 for the "Forza Motorsport 2" Xbox game, they'll have the opportunity to get a little something extra, compliments of Nissan USA. Starting next month, the automaker is sponsoring free add-ons for the game -- players can download a Nissan Sentra SE-R and participate in a high-performance race that will take place on Xbox Live in August.
"Kellogg said it would advertise only foods that fit a particular nutritional profile in any medium that gets more than 50% of its audience from kids under age 12". Some $206 million in marketing spending is in limbo now that Kellogg Co. has agreed to severely limit advertising to kids under age 12 -- but the tally could easily soar past $1 billion if other major marketers, as expected, follow suit
Unilever is to use digital in multi-platform campaigns in a bid to raise the profile of some of its lesser-known brands. The FMCG giant is believed to be in talks with sales house Digital Media Sales, which sells TV advertising at a low cost of entry through its portfolio of digital channels. Unilever is understood to be trialling DMS's recently launched Cross Broadcast Solution, which offers advertising packages across digital TV, digital outdoor, the internet and mobile.
