Emotion-Focused Effort Replaces the Carmaker's Short-Lived Value Push
Written by Webmaster
Wednesday, 06 June 2007
Volkswagen hopes to spread summer love beyond the bug. The automaker's new campaign from Crispin Porter & Bogusky aims to communicate the emotional experience of being inside its cars with the tagline, "When you get into a Volkswagen, it gets into you. That's a big switch from Volkswagen of America's most recent price pitch -- "three V-dubs for under $17,000" -- that set out to bust consumer perception that its vehicles cost too much.
Heineken is launching its first TV ad in two years featuring an amorous lobster and a comedy French voiceover by Alistair McGowan as part of an attempt to unseat Stella Artois as the dominant continental beer. The ad marks the first work from Heineken's new advertising agency, The Red Brick Road. It will debut during Sky Sports' live coverage of England's Euro 2008 qualifier against Estonia on Wednesday night.
Pepsi launches international ad campaign with Black Eyed Peas
Written by Webmaster
Tuesday, 05 June 2007
Pepsi is launching an international advertising campaign, starring the Black Eyed Peas performing a song written especially for the campaign. The ad, created by CLM BBDO in Paris, features the US pop group jumping through floors in a high rise building in time to their song 'More'. The ad will run globally, excluding the US, Canada, Mexico and Japan. It was directed by Brian Beletic, who has directed many of the band's previous musical videos.
Coming up with a common ratings currency for buying advertising is proving particularly tricky for cable networks. While most of the TV industry appears ready to price ads based on ratings that measure how many viewers see commercials, MTV Networks is telling ad buyers it wants to continue to make transactions based on program ratings. Commercial ratings for MTV Networks channels such as MTV and VH1 are significantly lower than their program ratings,
Volkswagen hopes to spread summer love beyond the bug. The automaker's new campaign from Crispin Porter & Bogusky aims to communicate the emotional experience of being inside its cars with the tagline, "When you get into a Volkswagen, it gets into you. That's a big switch from Volkswagen of America's most recent price pitch -- "three V-dubs for under $17,000" -- that set out to bust consumer perception that its vehicles cost too much.
Heineken is launching its first TV ad in two years featuring an amorous lobster and a comedy French voiceover by Alistair McGowan as part of an attempt to unseat Stella Artois as the dominant continental beer. The ad marks the first work from Heineken's new advertising agency, The Red Brick Road. It will debut during Sky Sports' live coverage of England's Euro 2008 qualifier against Estonia on Wednesday night.
Pepsi is launching an international advertising campaign, starring the Black Eyed Peas performing a song written especially for the campaign. The ad, created by CLM BBDO in Paris, features the US pop group jumping through floors in a high rise building in time to their song 'More'. The ad will run globally, excluding the US, Canada, Mexico and Japan. It was directed by Brian Beletic, who has directed many of the band's previous musical videos.
Coming up with a common ratings currency for buying advertising is proving particularly tricky for cable networks. While most of the TV industry appears ready to price ads based on ratings that measure how many viewers see commercials, MTV Networks is telling ad buyers it wants to continue to make transactions based on program ratings. Commercial ratings for MTV Networks channels such as MTV and VH1 are significantly lower than their program ratings,
