Motorola pays tribute to film greats in latest handset campaign
Written by Webmaster
Thursday, 24 May 2007
A new TV spot for Motorola's Mortorizr Z8 phone uses classic movie clips spliced together to form a history of moving pictures from the 19th century up to the present day. The ad by Abbott Mead Vickers BBDO moves through different genres and time periods, with the movie hero on horseback the only constant in the 60-second ad. The ad culminates with the comparison between modern-day film resolution and the quality available on the new Z8 handset.
Unilever Launches Major Hispanic-Aimed Marketing Program
Written by Webmaster
Wednesday, 23 May 2007
"Unilever spent $38.4 million last year on Hispanic magazines and Spanish-language TV, according to TNS Media Intelligence, compared to $144.9 million for P&G...". Unilever today launched ViveMejor, a major digital, print, TV and retail Hispanic marketing program. This marks the first time the giant marketer has brought all of its food and personal-care brands together in a single marketing platform for Hispanic consumers.
Marketers Looking to Make Brands Part of Consumers' Daily Routines
Written by Webmaster
Tuesday, 22 May 2007
We're all creatures of habit. In its report "The Ritual Masters," BBDO agency investigates our shared habits in an attempt to work them to a marketer's advantage or find opportunities to break them. After a nine-month study of 5,000 people in 26 countries, the agency narrowed our daily rituals into five stages, each of which represents an emotional state that influences behavior. The study can make life seem depressingly like...
P&G and Challenger Colgate to Each Appeal Ad-Claims Decision
Written by Webmaster
Monday, 21 May 2007
"The NAD ruled against P&G's use of this imagery implying a dentist's recommendation in its advertising for the toothpaste brand. ". The hotly contested battle for supremacy in the toothpaste market has resulted in the National Advertising Division of the Council of Better Business Bureaus today saying it recommended Procter & Gamble Co. stop making claims that suggest its Crest Pro-Health toothpaste is recommended by dentists
A new TV spot for Motorola's Mortorizr Z8 phone uses classic movie clips spliced together to form a history of moving pictures from the 19th century up to the present day. The ad by Abbott Mead Vickers BBDO moves through different genres and time periods, with the movie hero on horseback the only constant in the 60-second ad. The ad culminates with the comparison between modern-day film resolution and the quality available on the new Z8 handset.
"Unilever spent $38.4 million last year on Hispanic magazines and Spanish-language TV, according to TNS Media Intelligence, compared to $144.9 million for P&G...". Unilever today launched ViveMejor, a major digital, print, TV and retail Hispanic marketing program. This marks the first time the giant marketer has brought all of its food and personal-care brands together in a single marketing platform for Hispanic consumers.
We're all creatures of habit. In its report "The Ritual Masters," BBDO agency investigates our shared habits in an attempt to work them to a marketer's advantage or find opportunities to break them. After a nine-month study of 5,000 people in 26 countries, the agency narrowed our daily rituals into five stages, each of which represents an emotional state that influences behavior. The study can make life seem depressingly like...
"The NAD ruled against P&G's use of this imagery implying a dentist's recommendation in its advertising for the toothpaste brand. ". The hotly contested battle for supremacy in the toothpaste market has resulted in the National Advertising Division of the Council of Better Business Bureaus today saying it recommended Procter & Gamble Co. stop making claims that suggest its Crest Pro-Health toothpaste is recommended by dentists
