After nearly two years of hype and months of criticism from watchdog groups, McDonald's Corp. today unveiled details of its promotional deal with Dreamworks Animation's "Shrek the Third," calling the global effort its "biggest-ever" for apples and milk and a launching pad for its children's marketing platform. The global campaign, which launches May 11 to support the film's May 18 theatrical release, will appear in 100 countries through October.
"With an ambitious new plan for one-to-one marketing, Procter & Gamble will be dispensing with some conventional marketing wisdom". Can the makers of Tide, Pampers and Crest be something other than the villainous intervener between you and your episode of "Desperate Housewives"? Can it be a source of useful, accurate information you freely search out from time to time, or even a beneficent force that you actually have -- gasp -- a continuing relationship with?
In the 12 months to March 31 overall UK media spend rose 5%, led by a press revival and growth in internet display and direct mail, according to Thomson Intermedia. However, broadcast is continuing to falter, with TV spend down 4% year-on-year to £3.9bn and radio down 9% to £305m. Thomson claims all three terrestrial broadcasters lost ad revenue, and ITV's main channel ITV1 fell fastest with an 11% drop. ITV1 sales still appear to be in a parlous state
Once-Razr-sharp Motorola not only reported a $181 million loss in the first quarter, but a 15% drop in cellphone sales, which CEO Ed Zander told analysts is "unacceptable." It's up to Mr. Zander and new Chief Marketing Officer Casey Keller, an H.J. Heinz veteran, to turn that around, and a push is expected in spring. So what's ailing Motorola? Ad Age asked telecom and marketing experts where the company was running into static and how to fix the brand.
After nearly two years of hype and months of criticism from watchdog groups, McDonald's Corp. today unveiled details of its promotional deal with Dreamworks Animation's "Shrek the Third," calling the global effort its "biggest-ever" for apples and milk and a launching pad for its children's marketing platform. The global campaign, which launches May 11 to support the film's May 18 theatrical release, will appear in 100 countries through October.
"With an ambitious new plan for one-to-one marketing, Procter & Gamble will be dispensing with some conventional marketing wisdom". Can the makers of Tide, Pampers and Crest be something other than the villainous intervener between you and your episode of "Desperate Housewives"? Can it be a source of useful, accurate information you freely search out from time to time, or even a beneficent force that you actually have -- gasp -- a continuing relationship with?
In the 12 months to March 31 overall UK media spend rose 5%, led by a press revival and growth in internet display and direct mail, according to Thomson Intermedia. However, broadcast is continuing to falter, with TV spend down 4% year-on-year to £3.9bn and radio down 9% to £305m. Thomson claims all three terrestrial broadcasters lost ad revenue, and ITV's main channel ITV1 fell fastest with an 11% drop. ITV1 sales still appear to be in a parlous state
Once-Razr-sharp Motorola not only reported a $181 million loss in the first quarter, but a 15% drop in cellphone sales, which CEO Ed Zander told analysts is "unacceptable." It's up to Mr. Zander and new Chief Marketing Officer Casey Keller, an H.J. Heinz veteran, to turn that around, and a push is expected in spring. So what's ailing Motorola? Ad Age asked telecom and marketing experts where the company was running into static and how to fix the brand.
