"The latest iteration of Suave's year-old 'Pretty Mommy' campaign plays on moms' insecurities about letting themselves go, an ironic twist for a company that has stoked pop-culture debate with Dove ads celebrating women with more weight, wrinkles and freckles than the beauty-model norm". Unilever wants women to be satisfied with their looks -- as long as they aren't too complacent. That mixed message comes courtesy of two beauty brands
"Today's luxury marketer must create an environment appropriate for the luxury brands and interactive experiences that respect the ideals and exclusivity these brands have created in the offline world". There is nothing luxurious or glamorous about a banner ad -- no matter how rich or interactive it is. Banner ads work well for many brands, but as more and more luxury marketers, such as Louis Vuitton, Dior and Lancome, add direct-to-consumer e-commerce to their online ...
Mobile phone company O2 launches a new £5m brand campaign, created by Vallance Coleman Carruthers Priest, on Monday that will span TV, cinema and posters. The execution will be in line with the previous O2 style but aims to produce a warmer and more natural environment to the original blue high-tech O2 world. The ads will aim to deliver the core O2 strategy of trying to provide better experiences for customers to make them loyal fans of the brand.
The number of marketing emails sent during the third quarter of 2006 was more than 1bn, an increase of 37% year-on-year, but open rates for customer acquisition emails dropped by more than a quarter, according to the DMA. The DMA's National Email Benchmarking Survey showed a "worrying" drop in the average unique open rate for acquisition campaigns from 25% in the third quarter of 2005 to 18% in the third quarter of 2006. The same rate for retention campaigns fell slightly from 34% to 33%.
"The latest iteration of Suave's year-old 'Pretty Mommy' campaign plays on moms' insecurities about letting themselves go, an ironic twist for a company that has stoked pop-culture debate with Dove ads celebrating women with more weight, wrinkles and freckles than the beauty-model norm". Unilever wants women to be satisfied with their looks -- as long as they aren't too complacent. That mixed message comes courtesy of two beauty brands
"Today's luxury marketer must create an environment appropriate for the luxury brands and interactive experiences that respect the ideals and exclusivity these brands have created in the offline world". There is nothing luxurious or glamorous about a banner ad -- no matter how rich or interactive it is. Banner ads work well for many brands, but as more and more luxury marketers, such as Louis Vuitton, Dior and Lancome, add direct-to-consumer e-commerce to their online ...
Mobile phone company O2 launches a new £5m brand campaign, created by Vallance Coleman Carruthers Priest, on Monday that will span TV, cinema and posters. The execution will be in line with the previous O2 style but aims to produce a warmer and more natural environment to the original blue high-tech O2 world. The ads will aim to deliver the core O2 strategy of trying to provide better experiences for customers to make them loyal fans of the brand.
The number of marketing emails sent during the third quarter of 2006 was more than 1bn, an increase of 37% year-on-year, but open rates for customer acquisition emails dropped by more than a quarter, according to the DMA. The DMA's National Email Benchmarking Survey showed a "worrying" drop in the average unique open rate for acquisition campaigns from 25% in the third quarter of 2005 to 18% in the third quarter of 2006. The same rate for retention campaigns fell slightly from 34% to 33%.
