Google is a short-term friend and a long-term enemy!
Người viết: Webmaster
23/04/2007
Sir Martin Sorrell, the WPP Group chief executive, said today that Google was a short-term friend and a long-term enemy, referring to its proposed $3.1bn acquisition of online ad network DoubleClick. Sorrell was speaking at this morning's announcement of WPP's first quarter results, with the strong pound damping first-quarter revenues, which were up by 0.7% to £1.37bn. "It's going to be very interesting to see how it shakes out," Sorrell said.
Brand sound: Help Marketers Tell Story With Music Instead of Words
Người viết: Webmaster
20/04/2007
This is a question Paul Anthony likes to ask. The answer is not about so-annoying-they-stick-in-your-head jingles. And it's not about the random pop song used to make the heart race in hopes that it translates into excitement for a product. For Mr. Anthony, CEO and founder of Rumblefish, the answer should go a lot deeper. His solution is "sonic branding," and it's all about portraying the personality of a brand without words -- and
Adidas takes Impossible is Nothing around London Marathon route
Người viết: Webmaster
19/04/2007
Adidas is launching an outdoor campaign around the Flora London Marathon this weekend, punctuating the race route with posters that draw on the Impossible is Nothing campaign, and include words of encouragement for the runners. The 48 sheets include the lines: "Everyone's behind me even if I come last", "Remember it's a marathon not a race", "Wall, what wall?" and "After hundred's of miles I'm not giving up on the last 26.2". The posters were developed by
PepsiCo Middle East has given its line of 7-Up soft drinks an image overhaul ahead of a region-wide advertising campaign. 7-Up cans and packaging have enhanced graphics, while Diet 7-Up has been re-branded as 7-Up Free. Creative work for the project, which focuses on the "refreshment" element of the brand, was handled by Dubai-based graphic design and below-the-line agency Dunes. The new-look drinks will be promoted through an upcoming pan-Arab TV, newspaper, magazine
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Sir Martin Sorrell, the WPP Group chief executive, said today that Google was a short-term friend and a long-term enemy, referring to its proposed $3.1bn acquisition of online ad network DoubleClick. Sorrell was speaking at this morning's announcement of WPP's first quarter results, with the strong pound damping first-quarter revenues, which were up by 0.7% to £1.37bn. "It's going to be very interesting to see how it shakes out," Sorrell said.
This is a question Paul Anthony likes to ask. The answer is not about so-annoying-they-stick-in-your-head jingles. And it's not about the random pop song used to make the heart race in hopes that it translates into excitement for a product. For Mr. Anthony, CEO and founder of Rumblefish, the answer should go a lot deeper. His solution is "sonic branding," and it's all about portraying the personality of a brand without words -- and
Adidas is launching an outdoor campaign around the Flora London Marathon this weekend, punctuating the race route with posters that draw on the Impossible is Nothing campaign, and include words of encouragement for the runners. The 48 sheets include the lines: "Everyone's behind me even if I come last", "Remember it's a marathon not a race", "Wall, what wall?" and "After hundred's of miles I'm not giving up on the last 26.2". The posters were developed by
PepsiCo Middle East has given its line of 7-Up soft drinks an image overhaul ahead of a region-wide advertising campaign. 7-Up cans and packaging have enhanced graphics, while Diet 7-Up has been re-branded as 7-Up Free. Creative work for the project, which focuses on the "refreshment" element of the brand, was handled by Dubai-based graphic design and below-the-line agency Dunes. The new-look drinks will be promoted through an upcoming pan-Arab TV, newspaper, magazine
