We started the 2008 school year in the Integrated Media program at Mount Hood Community College a few weeks ago. As is our habit, we are using Lovemarks: The Future Beyond Brands as the primary text. It's not because there are so many pretty pictures (which I definitely need), but there are clear and simple ideas that give our students a clear foundation for understanding the basic concepts of branding. One of the questions posed to the students was whether they thought,
"...Entertainment Options, New Devices Shape Consumer Perceptions and Spur Ad Spending". When it comes to the big players in mobile marketing, forget brands and agencies. "The largest marketers in mobile today are the producers of content," John Hadl, founder and CEO of Brand in Hand, said at the NATPE Mobile Conference in Las Vegas. "By spend, they're the largest marketers today, with everything from ringtones to wallpaper to applications.
Viacom-owned MTV Networks is to relaunch its main website and position it as a general music and entertainment portal, in an attempt to win back users flocking to rival youth sites such as MySpace. The youth TV broadcaster will promote its nine flagship TV channels including MTV One, MTV Hits and VH1 through specifically built campaign sites, which are each linked to its revamped main site. The move enables MTV to be relaunched as a generic music and entertainment destination.
Google redesigns logo to celebrate Lego anniversary
Written by Webmaster
Tuesday, 29 January 2008
Google has redesigned its logo for one day only to celebrate the 50th anniversary of toy brand Lego, even though it has a strict policy of not placing advertising on its iconic homepage. Google said the redesign did not involve any payment from the Danish firm because it does not place advertising on its homepage, and instead said it was part of its long-running tradition of creating "special designs for quirky anniversaries". The distinctive blue, red, yellow and green
We started the 2008 school year in the Integrated Media program at Mount Hood Community College a few weeks ago. As is our habit, we are using Lovemarks: The Future Beyond Brands
as the primary text. It's not because there are so many pretty pictures (which I definitely need), but there are clear and simple ideas that give our students a clear foundation for understanding the basic concepts of branding. One of the questions posed to the students was whether they thought,
"...Entertainment Options, New Devices Shape Consumer Perceptions and Spur Ad Spending". When it comes to the big players in mobile marketing, forget brands and agencies. "The largest marketers in mobile today are the producers of content," John Hadl, founder and CEO of Brand in Hand, said at the NATPE Mobile Conference in Las Vegas. "By spend, they're the largest marketers today, with everything from ringtones to wallpaper to applications.
Viacom-owned MTV Networks is to relaunch its main website and position it as a general music and entertainment portal, in an attempt to win back users flocking to rival youth sites such as MySpace. The youth TV broadcaster will promote its nine flagship TV channels including MTV One, MTV Hits and VH1 through specifically built campaign sites, which are each linked to its revamped main site. The move enables MTV to be relaunched as a generic music and entertainment destination.
Google has redesigned its logo for one day only to celebrate the 50th anniversary of toy brand Lego, even though it has a strict policy of not placing advertising on its iconic homepage. Google said the redesign did not involve any payment from the Danish firm because it does not place advertising on its homepage, and instead said it was part of its long-running tradition of creating "special designs for quirky anniversaries". The distinctive blue, red, yellow and green
