Our local ad club just hosted Ty Montague, chief creative officer and co-president of JWT North America. Ty is a local boy who made good, so it was especially enjoyable for an Albuquerque audience to hear him relate his experiences. Ty spoke about his efforts to bring JWT to the head of the class. He's humble about the tangible progress that the work he shared demonstrated. It was a refreshing surprise to most of us. Ty shared how the change is being brought about: JWT is thinking like a small agency. Ty explained that his past experience was with small agencies
"...Marks & Spencer teamed up with resurgent 'boy band' Take That in September last year. It was well-received by consumers...". Although sponsorship is the second fastest-growing marketing channel after the internet, many brands still cut deals on gut instinct about what will work, or on the basis of which team or hobby is the favourite of one of the directors. In a bid to get clients to think more carefully and strategically about sponsorships and brand fit, a group of WPP agencies has undertaken a major piece of research looking at the spectrum of sponsorship opportunities
Chelsea and Manchester United compete off the field
Người viết: Webmaster
21/05/2008
"...The 'Brands we love and hate' survey published in Marketing last week backs up his findings. Manchester United ranked as the UK's most-loved football club, with 13.3% of respondents indicating their affection for the Red Devils; however, it was also the most hated, with 16.7% expressing disdain. Chelsea, by comparison, was disliked by 5.8% of those surveyed; only one in 10 responded positively...". This week's Champions League Final in Moscow pits England's top football teams, Manchester United and Chelsea, head-to-head...
Reebok rethinks marketing plans for Beijing Olympics
Người viết: Webmaster
18/05/2008
Sportswear brand Reebok has been prompted to rethink its promotional drive at this summer's Beijing Olympics, after it hit a number of 'practical and logistical' hurdles involving the local authorities. The company, part of the Adidas Group, said it was likely to shelve plans to set up a corporate hospitality venue at the games this August -- normally a key element of its marketing campaign, where the media, guests and athletes can mix. The company would not discuss the details of the problems it had encountered, but said it was "looking at other ways"
Our local ad club just hosted Ty Montague, chief creative officer and co-president of JWT North America. Ty is a local boy who made good, so it was especially enjoyable for an Albuquerque audience to hear him relate his experiences. Ty spoke about his efforts to bring JWT to the head of the class. He's humble about the tangible progress that the work he shared demonstrated. It was a refreshing surprise to most of us. Ty shared how the change is being brought about: JWT is thinking like a small agency. Ty explained that his past experience was with small agencies 
"...Marks & Spencer teamed up with resurgent 'boy band' Take That in September last year. It was well-received by consumers...". Although sponsorship is the second fastest-growing marketing channel after the internet, many brands still cut deals on gut instinct about what will work, or on the basis of which team or hobby is the favourite of one of the directors. In a bid to get clients to think more carefully and strategically about sponsorships and brand fit, a group of WPP agencies has undertaken a major piece of research looking at the spectrum of sponsorship opportunities 
"...The 'Brands we love and hate' survey published in Marketing last week backs up his findings. Manchester United ranked as the UK's most-loved football club, with 13.3% of respondents indicating their affection for the Red Devils; however, it was also the most hated, with 16.7% expressing disdain. Chelsea, by comparison, was disliked by 5.8% of those surveyed; only one in 10 responded positively...". This week's Champions League Final in Moscow pits England's top football teams, Manchester United and Chelsea, head-to-head... .jpg){kind=small}
Sportswear brand Reebok has been prompted to rethink its promotional drive at this summer's Beijing Olympics, after it hit a number of 'practical and logistical' hurdles involving the local authorities. The company, part of the Adidas Group, said it was likely to shelve plans to set up a corporate hospitality venue at the games this August -- normally a key element of its marketing campaign, where the media, guests and athletes can mix. The company would not discuss the details of the problems it had encountered, but said it was "looking at other ways" 
