Budweiser backs virtual money with biggest online push
Người viết: Webmaster
06/04/2007
Lager brand Budweiser has unveiled what it calls the biggest online advertising campaign from an alcohol brand to date, with the launch of the Bud Bucks virtual currency. From today, "Bud Bucks", Budweiser's virtual currency promotion, will be advertised on some of the biggest and most influential websites aimed at 18- to 24-year-old men, including YouTube and FHM.com, and national news, motoring and sports sites. The Bud Bucks scheme, devised by marketing communications
As the world goes digital, many marketers' eyes are bigger than their stomachs. It's often up to the experts at their agencies to sate this new-media appetite. Even for the well-heeled, part of the problem is the sheer volume of new-media initiatives that marketers covet. "It's part of the evolution; it's temporary," says Adam Kasper, senior VP-director of digital media for Media Contacts, the interactive unit of Havas-owned media-buying agency MPG, New York.
Beckham scores at train station in latest Pepsi ad
Người viết: Webmaster
04/04/2007
Pepsi is rolling out a new global advertising campaign starring David Beckham, Ronaldinho and Lionel Messi playing an impromptu game of football at a train station terminal. The ad, called "shuffle", features a group of six teenagers playing for the last three bottles of Pepsi being sold by a newsstand vendor. The teenagers morph into a range of different characters as they take possession of the ball in the impromtu match before finally becoming a famous footballer.
Unilever haircare brand Sunsilk has signed a multimillion-pound deal with pop band Girls Aloud for a campaign due to launch in May. The one-year contract covers a full marketing programme, to include a TV and print ad campaign from June 1; on-pack promotion and in-store marketing; PR and endorsement; and sponsorship of the Girls Aloud tour in May. JWT London will be producing the new creative, which features each girl promoting a different variant
Lager brand Budweiser has unveiled what it calls the biggest online advertising campaign from an alcohol brand to date, with the launch of the Bud Bucks virtual currency. From today, "Bud Bucks", Budweiser's virtual currency promotion, will be advertised on some of the biggest and most influential websites aimed at 18- to 24-year-old men, including 
As the world goes digital, many marketers' eyes are bigger than their stomachs. It's often up to the experts at their agencies to sate this new-media appetite. Even for the well-heeled, part of the problem is the sheer volume of new-media initiatives that marketers covet. "It's part of the evolution; it's temporary," says Adam Kasper, senior VP-director of digital media for Media Contacts, the interactive unit of Havas-owned media-buying agency MPG, New York.
Pepsi is rolling out a new global advertising campaign starring David Beckham, Ronaldinho and Lionel Messi playing an impromptu game of football at a train station terminal. The ad, called "shuffle", features a group of six teenagers playing for the last three bottles of Pepsi being sold by a newsstand vendor. The teenagers morph into a range of different characters as they take possession of the ball in the impromtu match before finally becoming a famous footballer.
Unilever haircare brand Sunsilk has signed a multimillion-pound deal with pop band Girls Aloud for a campaign due to launch in May. The one-year contract covers a full marketing programme, to include a TV and print ad campaign from June 1; on-pack promotion and in-store marketing; PR and endorsement; and sponsorship of the Girls Aloud tour in May. JWT London will be producing the new creative, which features each girl promoting a different variant
