Hewlett-Packard (HP) has kicked off a new campaign for its Personal Systems
Group (PSG) called Inter-Action, a five-country party event aimed at building
HP’s market leadership among 18 to 25 year olds. Held last night, Inter-Action
featured simultaneous parties held in five countries
(Hong Kong, Singapore,
Taiwan,
Malaysia and
Korea) and linked by a live transmission.
The event was positioned as a showcase on how computing technology can deliver a
human experience, with ongoing interaction between DJs and party-goers in the
five cities.
The final of the Asean Football Championships, which culminated in
victory for Singapore over Thailand last Sunday, was watched by a
quarter of Singapore's population, according to figures from MediaCorp. More than one million
Singaporeans tuned in to see the Lions beat the Thais on Channel 5 for
the final's second leg, following a controversial first-leg encounter -
a four-fold increase on the last tournament in 2005. The total TV audience is expected to be much higher,
As search engines become more sophisticated, their role is changing from
unbiased summarizer to informed influencer. Smart marketers will come to view
the web as a customer segment with its own brand awareness. Google, Yahoo and MSN aggregate information of many kinds, including the brand
preferences and opinions of consumers; now there is evidence that computer
programs at the root of these services are forming rudimentary brand preferences
and opinions of their own
Coca-Cola in 'eight treasures' Chinese New Year blitz
Người viết: Webmaster
06/02/2007
Coca-Cola has put its own spin on a familiar Chinese New Year tradition through a branding campaign by McCann Erickson. The
creative executions were based on the practice of keeping an octagonal
tray of eight different types of sweets in one's home. Each sweet
represents a different good fortune. Tapping into this tradition,
Coca-Cola replaced each slot on the candy tray with one of its own
beverages, such as Coke Light, Minute Maid, Sprite and Heaven &
Earth. Each drink represents a blessing such as peace, prosperity and
reunion.
Hewlett-Packard (HP) has kicked off a new campaign for its Personal Systems
Group (PSG) called Inter-Action, a five-country party event aimed at building
HP’s market leadership among 18 to 25 year olds. Held last night, Inter-Action
featured simultaneous parties held in five countries
(Hong Kong, Singapore,
Taiwan,
Malaysia and
Korea) and linked by a live transmission.
The event was positioned as a showcase on how computing technology can deliver a
human experience, with ongoing interaction between DJs and party-goers in the
five cities.
The final of the Asean Football Championships, which culminated in
victory for Singapore over Thailand last Sunday, was watched by a
quarter of Singapore's population, according to figures from MediaCorp. More than one million
Singaporeans tuned in to see the Lions beat the Thais on Channel 5 for
the final's second leg, following a controversial first-leg encounter -
a four-fold increase on the last tournament in 2005. The total TV audience is expected to be much higher,
As search engines become more sophisticated, their role is changing from
unbiased summarizer to informed influencer. Smart marketers will come to view
the web as a customer segment with its own brand awareness. Google, Yahoo and MSN aggregate information of many kinds, including the brand
preferences and opinions of consumers; now there is evidence that computer
programs at the root of these services are forming rudimentary brand preferences
and opinions of their own
Coca-Cola has put its own spin on a familiar Chinese New Year tradition through a branding campaign by McCann Erickson. The
creative executions were based on the practice of keeping an octagonal
tray of eight different types of sweets in one's home. Each sweet
represents a different good fortune. Tapping into this tradition,
Coca-Cola replaced each slot on the candy tray with one of its own
beverages, such as Coke Light, Minute Maid, Sprite and Heaven &
Earth. Each drink represents a blessing such as peace, prosperity and
reunion.
