NASA Administrator Michael Griffin was given the Quasar Award, which is given to
folks who "contribute greatly" to the Houston-area economy. And while many of
you might not care about Houston or space or award dinners (that you're not
invited to), I think his
speech at that dinner is fascinating. In fact, it reads like something from
the Viewpoint section of Ad Age. He kicks things off by mentioning that the American people love NASA, but
they're not quite sure why.
Microsoft Pumps $500 Million Into Vista Marketing Campaign
Người viết: Webmaster
30/01/2007
As
part of the Vista OS launch, Microsoft Chairman Bill Gates will host an
invitation-only party in Times Square. "There won't be a PC sold
anywhere in the world that doesn't have Vista
within six months," said Endpoint Technology Associates analystRoger
Kay, a fact that might leave ad watchers wondering why Microsoft is
about to
launch the product with one of the biggest marketing blitzes of all
time.
This will be the company's "most aggressive launch ever,"
MTV
Networks International and The Body Shop have teamed up to launch a
new fragrance, Rougeberry Eau de Toilette, as part of a new campaign to
help prevent the spread of HIV and Aids. Titled ‘Spray to Change
Attitudes’, the drive
will see the fragrance sold through The Body Shop chain until the end
of March, with proceeds going to MTV’s Staying Alive foundation. A
series of TVCs is airing globally across MTV channels, along with
promotional materials
Apparently deciding that market-share losses violate "Man Law," Miller
Brewing Co. is shelving its "Men of the Square Table" ad campaign. The campaign, by Crispin, Porter & Bogusky, Miami, debuted last
spring with considerable buzz. The ads featured celebrities Miller and
Crispin apparently thought personified manliness, such as actor Burt
Reynolds, football star Jerome Bettis and wrestler Triple H, who would
meet in a glass cube to settle questions about manly behavior, such as
whether it's permissible to put fruit in beer. (It's not.)
NASA Administrator Michael Griffin was given the Quasar Award, which is given to
folks who "contribute greatly" to the Houston-area economy. And while many of
you might not care about Houston or space or award dinners (that you're not
invited to), I think 
As
part of the Vista OS launch, Microsoft Chairman Bill Gates will host an
invitation-only party in Times Square. "There won't be a PC sold
anywhere in the world that doesn't have Vista
within six months," said Endpoint Technology Associates analystRoger
Kay, a fact that might leave ad watchers wondering why Microsoft is
about to
launch the product with one of the biggest marketing blitzes of all
time.
This will be the company's "most aggressive launch ever,"
MTV
Networks International and The Body Shop have teamed up to launch a
new fragrance, Rougeberry Eau de Toilette, as part of a new campaign to
help prevent the spread of HIV and Aids. Titled ‘Spray to Change
Attitudes’, the drive
will see the fragrance sold through The Body Shop chain until the end
of March, with proceeds going to MTV’s Staying Alive foundation. A
series of TVCs is airing globally across MTV channels, along with
promotional materials
Apparently deciding that market-share losses violate "Man Law," Miller
Brewing Co. is shelving its "Men of the Square Table" ad campaign. The campaign, by Crispin, Porter & Bogusky, Miami, debuted last
spring with considerable buzz. The ads featured celebrities Miller and
Crispin apparently thought personified manliness, such as actor Burt
Reynolds, football star Jerome Bettis and wrestler Triple H, who would
meet in a glass cube to settle questions about manly behavior, such as
whether it's permissible to put fruit in beer. (It's not.)
