DHL
is aiming to enshrine its deeper brand values in a region-wide campaign
to launch this quarter, in a significant “what we are not what we do”
style above-the-line exercise. The
new campaign tagged “All the Way” wants to alert its customers that as
an express delivery company and logistics outfit it is both efficient
but cares for its clients as well. While
a price for the campaign was not available it will be rolled out
regionally and includes not only creative spots but
SABMiller, the world's second-largest brewer, has tapped JWT to
handle its advertising as it moves into Vietnam's fast-growing beer
market. The WPP agency saw off a number
of undisclosed rivals to win the launch assignment for brands including
Miller, Pilsner Urquell and Peroni. The media portion of the account is
yet to be assigned, although it is believed the business will go to a
GroupM media agency. Philip Norley has been appointed as marketing
director
for
SABMiller's Vietnam operation.
Global
coffee chain Starbucks has unveiled a new promotion for Chinese New
Year, which aims to tap into the youth segment. Developed by Wieden
& Kennedy China, the campaign - which breaks
this week - will run across Greater China, Singapore and Malaysia, and
includes print, outdoor and in-store. It features the tagline 'Happy
New New Year', in reference to a growing
number of young Chinese, who are beginning
to develop their own CNY
traditions
Coca-Cola
is planning big boosts in marketing campaigns supporting its Coke Zero.
Coca-Cola zero isn't a loser after all -- it's the long-awaited spark
to revive the flagging cola business.
According to an internal company document obtained by Advertising Age,
Coca-Cola Co. plans a huge tactical push behind the brand this year --
spending $13 million advertising on NCAA games alone -- to retain cola
drinkers in its franchise.
DHL
is aiming to enshrine its deeper brand values in a region-wide campaign
to launch this quarter, in a significant “what we are not what we do”
style above-the-line exercise. The
new campaign tagged “All the Way” wants to alert its customers that as
an express delivery company and logistics outfit it is both efficient
but cares for its clients as well. While
a price for the campaign was not available it will be rolled out
regionally and includes not only creative spots but
SABMiller, the world's second-largest brewer, has tapped JWT to
handle its advertising as it moves into Vietnam's fast-growing beer
market. The WPP agency saw off a number
of undisclosed rivals to win the launch assignment for brands including
Miller, Pilsner Urquell and Peroni. The media portion of the account is
yet to be assigned, although it is believed the business will go to a
GroupM media agency. Philip Norley has been appointed as marketing
director
for
SABMiller's Vietnam operation.
Global
coffee chain Starbucks has unveiled a new promotion for Chinese New
Year, which aims to tap into the youth segment. Developed by Wieden
& Kennedy China, the campaign - which breaks
this week - will run across Greater China, Singapore and Malaysia, and
includes print, outdoor and in-store. It features the tagline 'Happy
New New Year', in reference to a growing
number of young Chinese, who are beginning
to develop their own CNY
traditions
Coca-Cola
is planning big boosts in marketing campaigns supporting its Coke Zero.
Coca-Cola zero isn't a loser after all -- it's the long-awaited spark
to revive the flagging cola business.
According to an internal company document obtained by Advertising Age,
Coca-Cola Co. plans a huge tactical push behind the brand this year --
spending $13 million advertising on NCAA games alone -- to retain cola
drinkers in its franchise.
