SABMiller, the world's second-largest brewer, has tapped JWT to
handle its advertising as it moves into Vietnam's fast-growing beer
market. The WPP agency saw off a number
of undisclosed rivals to win the launch assignment for brands including
Miller, Pilsner Urquell and Peroni. The media portion of the account is
yet to be assigned, although it is believed the business will go to a
GroupM media agency. Philip Norley has been appointed as marketing
director
for
SABMiller's Vietnam operation.
Global
coffee chain Starbucks has unveiled a new promotion for Chinese New
Year, which aims to tap into the youth segment. Developed by Wieden
& Kennedy China, the campaign - which breaks
this week - will run across Greater China, Singapore and Malaysia, and
includes print, outdoor and in-store. It features the tagline 'Happy
New New Year', in reference to a growing
number of young Chinese, who are beginning
to develop their own CNY
traditions
Coca-Cola
is planning big boosts in marketing campaigns supporting its Coke Zero.
Coca-Cola zero isn't a loser after all -- it's the long-awaited spark
to revive the flagging cola business.
According to an internal company document obtained by Advertising Age,
Coca-Cola Co. plans a huge tactical push behind the brand this year --
spending $13 million advertising on NCAA games alone -- to retain cola
drinkers in its franchise.
NBC is preparing a marketing blitz to help give the second phase of
"Heroes" a strong liftoff. The sci-fi-style series is taking a short
break following its debut in September but will return to the network
Jan. 22. "Heroes" is the No. 1 new show among 18- to 49-year-olds and the No. 1
non-sports entertainment show among men 18-49. With a 6.7 rating/16
share and 8.7 million viewers, it's the No. 5 show on TV overall. The
series' fall finale aired Dec. 4.
SABMiller, the world's second-largest brewer, has tapped JWT to
handle its advertising as it moves into Vietnam's fast-growing beer
market. The WPP agency saw off a number
of undisclosed rivals to win the launch assignment for brands including
Miller, Pilsner Urquell and Peroni. The media portion of the account is
yet to be assigned, although it is believed the business will go to a
GroupM media agency. Philip Norley has been appointed as marketing
director
for
SABMiller's Vietnam operation.
Global
coffee chain Starbucks has unveiled a new promotion for Chinese New
Year, which aims to tap into the youth segment. Developed by Wieden
& Kennedy China, the campaign - which breaks
this week - will run across Greater China, Singapore and Malaysia, and
includes print, outdoor and in-store. It features the tagline 'Happy
New New Year', in reference to a growing
number of young Chinese, who are beginning
to develop their own CNY
traditions
Coca-Cola
is planning big boosts in marketing campaigns supporting its Coke Zero.
Coca-Cola zero isn't a loser after all -- it's the long-awaited spark
to revive the flagging cola business.
According to an internal company document obtained by Advertising Age,
Coca-Cola Co. plans a huge tactical push behind the brand this year --
spending $13 million advertising on NCAA games alone -- to retain cola
drinkers in its franchise.
NBC is preparing a marketing blitz to help give the second phase of
"Heroes" a strong liftoff. The sci-fi-style series is taking a short
break following its debut in September but will return to the network
Jan. 22. "Heroes" is the No. 1 new show among 18- to 49-year-olds and the No. 1
non-sports entertainment show among men 18-49. With a 6.7 rating/16
share and 8.7 million viewers, it's the No. 5 show on TV overall. The
series' fall finale aired Dec. 4.
