The twists and turns of this exciting industry leave little time
for reflection. As 2006 draws to a close, let looks back at a year
filled with memorable people, events, and quotes: January The
arrival of strategy specialist Eric Einhorn to helm McCann WorldGroup
and PR veteran Serge Dumont to a senior Omnicom role sets up 2006 as a
key year for the major groups seeking a sound footing in Asia. Brands and marketing: Two major media moves ring in 2006.
As more of the U.S. population moves online, B-to-B industries that previously thought they were immune to the migration have had to begin figuring out their web strategies. And increasingly, those strategies are involving video. Recently, for example, Caterpillar launched what are essentially long-form commercials -- or infomercials -- on ForConstructionPros.com, a division of Cygnus. Such online-video plays are letting marketers
Coke selects agency for Vietnam push, following a three-way shootout
Người viết: Webmaster
16/12/2006
Coca-Cola
has handed its soft drinks portfolio in Vietnam to Ogilvy
& Mather, following a three-way shootout against Leo Burnett and
incumbent Lowe Vietnam.Ogilvy's first task is to
develop an integrated campaign to launch the brand's 'Coke Side of
Life' platform, slated to begin next month. Ogilvy will also work on
Coca-Cola's Sprite and Fanta brands, which are less active in Vietnam
than Coke...
Motorola is aiming to communicate the multimedia experience of its
new entertainment PDA, the Motorokr E6, with an integrated campaign
featuring Asian pop star, Jay Chou. HONG KONG Motorola is aiming to
communicate the multimedia experience of its new entertainment PDA, the
Motorokr E6, with an integrated campaign featuring Asian pop star, Jay
Chou. The E6, which provides a raft of entertainment functions from games,
music, movie-making, videos and photography,
The twists and turns of this exciting industry leave little time
for reflection. As 2006 draws to a close, let looks back at a year
filled with memorable people, events, and quotes: January The
arrival of strategy specialist Eric Einhorn to helm McCann WorldGroup
and PR veteran Serge Dumont to a senior Omnicom role sets up 2006 as a
key year for the major groups seeking a sound footing in Asia. Brands and marketing: Two major media moves ring in 2006.
As more of the U.S. population moves online, B-to-B industries that previously thought they were immune to the migration have had to begin figuring out their web strategies. And increasingly, those strategies are involving video. Recently, for example, Caterpillar launched what are essentially long-form commercials -- or infomercials -- on ForConstructionPros.com, a division of Cygnus. Such online-video plays are letting marketers
Coca-Cola
has handed its soft drinks portfolio in Vietnam to Ogilvy
& Mather, following a three-way shootout against Leo Burnett and
incumbent Lowe Vietnam.Ogilvy's first task is to
develop an integrated campaign to launch the brand's 'Coke Side of
Life' platform, slated to begin next month. Ogilvy will also work on
Coca-Cola's Sprite and Fanta brands, which are less active in Vietnam
than Coke...
Motorola is aiming to communicate the multimedia experience of its
new entertainment PDA, the Motorokr E6, with an integrated campaign
featuring Asian pop star, Jay Chou. HONG KONG Motorola is aiming to
communicate the multimedia experience of its new entertainment PDA, the
Motorokr E6, with an integrated campaign featuring Asian pop star, Jay
Chou. The E6, which provides a raft of entertainment functions from games,
music, movie-making, videos and photography,
