NBC is preparing a marketing blitz to help give the second phase of
"Heroes" a strong liftoff. The sci-fi-style series is taking a short
break following its debut in September but will return to the network
Jan. 22. "Heroes" is the No. 1 new show among 18- to 49-year-olds and the No. 1
non-sports entertainment show among men 18-49. With a 6.7 rating/16
share and 8.7 million viewers, it's the No. 5 show on TV overall. The
series' fall finale aired Dec. 4.
TigerLIVE has launched a 141 Worldwide-created campaign aimed at drawing
awareness as well as visitors to the newly opened branded entertainment
centre. The campaign, TigerLIVE – The
Ultimate Tiger Experience, currently runs in print which includes newspapers,
entertainment publications and tourist publications, in a bid to position the
venue as an attractive destination in
Singapore. “Evoking an exotic and mysterious
appeal, the teaser ads serve to intrigue consumers and...
Ford Partners With South Korean Singer to Push Edge
Written by Webmaster
Friday, 22 December 2006
Ford Motor Co. has partnered with South Korean actor and singer Ahn Jae
Wook to target Asian-Americans as part of its estimated $80 million
U.S. launch of the 2007 Ford Edge crossover. While Ford didn't reveal billings, it said the Asian-targeted
blitz,which starts Dec. 24, will generate more than 32 million
impressions. PanCom International, Los Angeles, handles the push.
The international star created two remixes of his hit "Forever,"
Edelman has launched StoryCrafter, a web based software tool allowing for
the creation of a Social Media News Release (SMNR) which is simpler to use and
structured like a b-roll
package. The SMNR combines traditional and
emerging forms of communications incorporating features such as hyperlinks,
social book marking, multimedia, comment, subscription via RSS and trackbacking
among other things. “We tell our clients that their
website is the first place people visit for information
NBC is preparing a marketing blitz to help give the second phase of
"Heroes" a strong liftoff. The sci-fi-style series is taking a short
break following its debut in September but will return to the network
Jan. 22. "Heroes" is the No. 1 new show among 18- to 49-year-olds and the No. 1
non-sports entertainment show among men 18-49. With a 6.7 rating/16
share and 8.7 million viewers, it's the No. 5 show on TV overall. The
series' fall finale aired Dec. 4.
TigerLIVE has launched a 141 Worldwide-created campaign aimed at drawing
awareness as well as visitors to the newly opened branded entertainment
centre. The campaign, TigerLIVE – The
Ultimate Tiger Experience, currently runs in print which includes newspapers,
entertainment publications and tourist publications, in a bid to position the
venue as an attractive destination in
Singapore. “Evoking an exotic and mysterious
appeal, the teaser ads serve to intrigue consumers and...
Ford Motor Co. has partnered with South Korean actor and singer Ahn Jae
Wook to target Asian-Americans as part of its estimated $80 million
U.S. launch of the 2007 Ford Edge crossover. While Ford didn't reveal billings, it said the Asian-targeted
blitz,which starts Dec. 24, will generate more than 32 million
impressions. PanCom International, Los Angeles, handles the push.
The international star created two remixes of his hit "Forever,"
Edelman has launched StoryCrafter, a web based software tool allowing for
the creation of a Social Media News Release (SMNR) which is simpler to use and
structured like a b-roll
package. The SMNR combines traditional and
emerging forms of communications incorporating features such as hyperlinks,
social book marking, multimedia, comment, subscription via RSS and trackbacking
among other things. “We tell our clients that their
website is the first place people visit for information
