Fat Elvis might have put deep-fried peanut-butter and banana-sandwiches on the map, but Skinny Elvis is getting the spotlight as Hershey Co. turns to the King to shake up Reese's sales. Coinciding with the 30th Anniversary of Elvis's death next summer, Hershey will shimmy onto the shelf a limited-edition peanut-butter-and-banana-creme variety inspired by the rock 'n' roll legend. And the roll out will be accompanied by a significant promotional outlay.
ASIA-PACIFIC A major year-end initiative has been rolled out for
Millennium Hotels and Resorts (MHR), targeting frequent travellers. ASIA-PACIFIC A major year-end
initiative has been rolled out for Millennium Hotels and Resorts (MHR),
targeting frequent travellers. The online and on-air push was launched by MEC in mid-November, and
will be extended through a partnership with the Time Warner Group. A microsite featuring puzzle games and prizes is supported by a
30-second TVC and 15-second TV vignettes airing on CNN International.
Procter
& Gamble, Microsoft Corp. and other major marketers have
set aside a piece of their ad budgets -- albeit a small piece -- for
mobile marketing, representing a "significant shift" for the emerging
medium. Any money put toward mobile ad platforms last year came from
marketers'
discretionary funds, but now mobile marketing is a dedicated line item
in their budgets, Jay Emmit, president of the Americas, mBlox, a global
mobile transaction firm, told some 400 attendees
DaNing, a new life shopping and entertainment complex is targeting
'Digital youth' with an interactive website designed to tempt them to
visit the open-air complex in the Zha Bei district. SHANGHAI DaNing, a new life
shopping and entertainment complex is targeting 'Digital youth' with an
interactive website designed to tempt them to visit the open-air
complex in the Zha Bei district. "We created the DaNing experience online through a story of how a boy
and a girl meet there,"said Johan Vakidis, CD, OgilvyOne Worldwide
Shanghai. "Viewers can pick to follow the experience of the boy or the
girl, as there is a hint of romance to the tale."
Fat Elvis might have put deep-fried peanut-butter and banana-sandwiches on the map, but Skinny Elvis is getting the spotlight as Hershey Co. turns to the King to shake up Reese's sales. Coinciding with the 30th Anniversary of Elvis's death next summer, Hershey will shimmy onto the shelf a limited-edition peanut-butter-and-banana-creme variety inspired by the rock 'n' roll legend. And the roll out will be accompanied by a significant promotional outlay.
ASIA-PACIFIC A major year-end initiative has been rolled out for
Millennium Hotels and Resorts (MHR), targeting frequent travellers. ASIA-PACIFIC A major year-end
initiative has been rolled out for Millennium Hotels and Resorts (MHR),
targeting frequent travellers. The online and on-air push was launched by MEC in mid-November, and
will be extended through a partnership with the Time Warner Group. A microsite featuring puzzle games and prizes is supported by a
30-second TVC and 15-second TV vignettes airing on CNN International.
Procter
& Gamble, Microsoft Corp. and other major marketers have
set aside a piece of their ad budgets -- albeit a small piece -- for
mobile marketing, representing a "significant shift" for the emerging
medium. Any money put toward mobile ad platforms last year came from
marketers'
discretionary funds, but now mobile marketing is a dedicated line item
in their budgets, Jay Emmit, president of the Americas, mBlox, a global
mobile transaction firm, told some 400 attendees 
DaNing, a new life shopping and entertainment complex is targeting
'Digital youth' with an interactive website designed to tempt them to
visit the open-air complex in the Zha Bei district. SHANGHAI DaNing, a new life
shopping and entertainment complex is targeting 'Digital youth' with an
interactive website designed to tempt them to visit the open-air
complex in the Zha Bei district. "We created the DaNing experience online through a story of how a boy
and a girl meet there,"said Johan Vakidis, CD, OgilvyOne Worldwide
Shanghai. "Viewers can pick to follow the experience of the boy or the
girl, as there is a hint of romance to the tale."
