ASIA-PACIFIC A major year-end initiative has been rolled out for
Millennium Hotels and Resorts (MHR), targeting frequent travellers. ASIA-PACIFIC A major year-end
initiative has been rolled out for Millennium Hotels and Resorts (MHR),
targeting frequent travellers. The online and on-air push was launched by MEC in mid-November, and
will be extended through a partnership with the Time Warner Group. A microsite featuring puzzle games and prizes is supported by a
30-second TVC and 15-second TV vignettes airing on CNN International.
Procter
& Gamble, Microsoft Corp. and other major marketers have
set aside a piece of their ad budgets -- albeit a small piece -- for
mobile marketing, representing a "significant shift" for the emerging
medium. Any money put toward mobile ad platforms last year came from
marketers'
discretionary funds, but now mobile marketing is a dedicated line item
in their budgets, Jay Emmit, president of the Americas, mBlox, a global
mobile transaction firm, told some 400 attendees
DaNing, a new life shopping and entertainment complex is targeting
'Digital youth' with an interactive website designed to tempt them to
visit the open-air complex in the Zha Bei district. SHANGHAI DaNing, a new life
shopping and entertainment complex is targeting 'Digital youth' with an
interactive website designed to tempt them to visit the open-air
complex in the Zha Bei district. "We created the DaNing experience online through a story of how a boy
and a girl meet there,"said Johan Vakidis, CD, OgilvyOne Worldwide
Shanghai. "Viewers can pick to follow the experience of the boy or the
girl, as there is a hint of romance to the tale."
Obviously if you're selling fags to young kids...that's wrong
Written by Webmaster
Tuesday, 28 November 2006
As youth audiences turn increasingly to the internet for their
entertainment needs, TV net-works must find ways to engage and hold
these fickle viewer. What are the key trends in youth programming currently?Talent
search and reality-based programming are attracting the youth, but the
appeal is declining. There is just too much of the same. Only high
quality shows will last. When does product placement in programmes targeting young people become ethically dubious, if at all? Youth today are very discerning. It is not so much an ethical issue,
but more a turn-off for viewers, who see it as unnatural and overly
commercialised.
ASIA-PACIFIC A major year-end initiative has been rolled out for
Millennium Hotels and Resorts (MHR), targeting frequent travellers. ASIA-PACIFIC A major year-end
initiative has been rolled out for Millennium Hotels and Resorts (MHR),
targeting frequent travellers. The online and on-air push was launched by MEC in mid-November, and
will be extended through a partnership with the Time Warner Group. A microsite featuring puzzle games and prizes is supported by a
30-second TVC and 15-second TV vignettes airing on CNN International.
Procter
& Gamble, Microsoft Corp. and other major marketers have
set aside a piece of their ad budgets -- albeit a small piece -- for
mobile marketing, representing a "significant shift" for the emerging
medium. Any money put toward mobile ad platforms last year came from
marketers'
discretionary funds, but now mobile marketing is a dedicated line item
in their budgets, Jay Emmit, president of the Americas, mBlox, a global
mobile transaction firm, told some 400 attendees 
DaNing, a new life shopping and entertainment complex is targeting
'Digital youth' with an interactive website designed to tempt them to
visit the open-air complex in the Zha Bei district. SHANGHAI DaNing, a new life
shopping and entertainment complex is targeting 'Digital youth' with an
interactive website designed to tempt them to visit the open-air
complex in the Zha Bei district. "We created the DaNing experience online through a story of how a boy
and a girl meet there,"said Johan Vakidis, CD, OgilvyOne Worldwide
Shanghai. "Viewers can pick to follow the experience of the boy or the
girl, as there is a hint of romance to the tale."
As youth audiences turn increasingly to the internet for their
entertainment needs, TV net-works must find ways to engage and hold
these fickle viewer. What are the key trends in youth programming currently?Talent
search and reality-based programming are attracting the youth, but the
appeal is declining. There is just too much of the same. Only high
quality shows will last. When does product placement in programmes targeting young people become ethically dubious, if at all? Youth today are very discerning. It is not so much an ethical issue,
but more a turn-off for viewers, who see it as unnatural and overly
commercialised.
