The world's largest retailer finds itself at something of a
crossroads in the world's most populous nation. Wal-Mart's expected
acquisition of Chinese grocery chain Trust-Mart will give the US giant
unprecedented scale, catapulting it ahead of Carrefour to become the
largest foreign retailer in the mainland. The world's largest retailer
finds itself at something of a crossroads in the world's most populous
nation. Wal-Mart's expected acquisition of Chinese grocery chain
Trust-Mart will give the US giant unprecedented scale,
Visa has handed its Vietnam public relations account to TQPR, as the
payment card provider seeks to build on a rapidly growing market. The account, estimated at
between US$3,000 to $5,000 per month, was previously handled by T&A
Communications. According to Stuart Tomlinson, Visa International
country manager for Vietnam, Cambodia and Laos,the prospect of
Vietnam's WTO accession offers high hopes for growth."The Vietnamese
market has seen tremendous improvement in the payment card industry in
previous years, averaging growth of over 70 per cent
Many have tried, not all have succeeded. Sara Yin reports on what it takes. While
marketing gurus have long declared music as the anecdote to reaching a
brand-wary youth market, clearly, success is easier to spout than to
come by. Take MTV's situation for example; a 30-year old icon
beleaguered by criticism for becoming obsolete. Fortunately, for every Punk'd re-run, there is a visionary brand
making serious headway among its target audience -- such as Moto-rola's
China-centric digital music platform, Motomusic...
Former Saatchis Singapore integrated art director Birger Linke has been
appointed creative director, JWT Vietnam, effective next week.Linke (pictured) will report to ECD David Smail to work on accounts such as Ford and S Fone.Linke most recently spent four years at Saatchis Singapore where he was
ranked in Campaign Brief's Top 100 'Hotshot creatives in Asia'. He has
also received over 90 awards from shows such as Cannes, Clio, One Show,
D&AD and the Spikes. "Birger is an amazing craftsman of communications in a multitude of media," said Smail.
The world's largest retailer finds itself at something of a
crossroads in the world's most populous nation. Wal-Mart's expected
acquisition of Chinese grocery chain Trust-Mart will give the US giant
unprecedented scale, catapulting it ahead of Carrefour to become the
largest foreign retailer in the mainland. The world's largest retailer
finds itself at something of a crossroads in the world's most populous
nation. Wal-Mart's expected acquisition of Chinese grocery chain
Trust-Mart will give the US giant unprecedented scale,
Visa has handed its Vietnam public relations account to TQPR, as the
payment card provider seeks to build on a rapidly growing market. The account, estimated at
between US$3,000 to $5,000 per month, was previously handled by T&A
Communications. According to Stuart Tomlinson, Visa International
country manager for Vietnam, Cambodia and Laos,the prospect of
Vietnam's WTO accession offers high hopes for growth."The Vietnamese
market has seen tremendous improvement in the payment card industry in
previous years, averaging growth of over 70 per cent
Many have tried, not all have succeeded. Sara Yin reports on what it takes. While
marketing gurus have long declared music as the anecdote to reaching a
brand-wary youth market, clearly, success is easier to spout than to
come by. Take MTV's situation for example; a 30-year old icon
beleaguered by criticism for becoming obsolete. Fortunately, for every Punk'd re-run, there is a visionary brand
making serious headway among its target audience -- such as Moto-rola's
China-centric digital music platform, Motomusic...
Former Saatchis Singapore integrated art director Birger Linke has been
appointed creative director, JWT Vietnam, effective next week.Linke (pictured) will report to ECD David Smail to work on accounts such as Ford and S Fone.Linke most recently spent four years at Saatchis Singapore where he was
ranked in Campaign Brief's Top 100 'Hotshot creatives in Asia'. He has
also received over 90 awards from shows such as Cannes, Clio, One Show,
D&AD and the Spikes. "Birger is an amazing craftsman of communications in a multitude of media," said Smail.
