Like every other high-profile name in the food and beverage industry, Coca-Cola Co. has come under fire from critics, the media and consumer watchdog groups for not doing enough in the areas of health and wellness and sustainability. People inside Coke will tell you the company has been a long-time practitioner of sustainability projects but has never been one to talk about these efforts. But as reported exclusively by Ad Age last month, the company is changing that tack with a multimillion-dollar marketing campaign
Nike has kicked off the online component of its "This is Love" campaign, launching a viral movie via Facebook, targeting young women aged 15 to 20 years. The digital component, developed by e-Crusade, is based around a three-part online movie to promote Nike Women's dance competition to be held at the end of March. The campaign used viral marketing via Facebook as well as online advertising through movie related channels such as Yahoo! and UA Cinema websites, as well as a dedicated Nike website.
Clinton Can Ask the Question, but She May Not Like the Answer
Người viết: Webmaster
05/03/2008
Hillary haters rejoice. In an act of political desperation leading into Tuesday's make-or-break Texas and Ohio primaries, Sen. Clinton has released a campaign ad that pundits and partisans will declare a reprise of LBJ's notorious "Daisy." In that 1964 spot, a little girl innocently plucks daisy petals, counting aloud. That morphs eerily into the countdown for an ICBM launch ... and nuclear conflagration. The message: a vote for Barry Goldwater is a vote for World War III.
Since Mary Dillon took over as global chief marketing officer at McDonald's in October 2005, she's been working to strengthen and interpret the company's "I'm lovin' it" ad message -- which she describes as having "the highest level of consumer awareness in words and five notes that you can almost get in a global campaign" -- to consumers around the world. As part of that effort, she's captaining the marketing team for the Summer Olympics in Beijing, which she says will be the company's "biggest activation ever."
Like every other high-profile name in the food and beverage industry, Coca-Cola Co. has come under fire from critics, the media and consumer watchdog groups for not doing enough in the areas of health and wellness and sustainability. People inside Coke will tell you the company has been a long-time practitioner of sustainability projects but has never been one to talk about these efforts. But as reported exclusively by Ad Age last month, the company is changing that tack with a multimillion-dollar marketing campaign
Nike has kicked off the online component of its "This is Love" campaign, launching a viral movie via Facebook, targeting young women aged 15 to 20 years. The digital component, developed by e-Crusade, is based around a three-part online movie to promote Nike Women's dance competition to be held at the end of March. The campaign used viral marketing via Facebook as well as online advertising through movie related channels such as Yahoo! and UA Cinema websites, as well as a dedicated Nike website.
Hillary haters rejoice. In an act of political desperation leading into Tuesday's make-or-break Texas and Ohio primaries, Sen. Clinton has released a campaign ad that pundits and partisans will declare a reprise of LBJ's notorious "Daisy." In that 1964 spot, a little girl innocently plucks daisy petals, counting aloud. That morphs eerily into the countdown for an ICBM launch ... and nuclear conflagration. The message: a vote for Barry Goldwater is a vote for World War III.
Since Mary Dillon took over as global chief marketing officer at McDonald's in October 2005, she's been working to strengthen and interpret the company's "I'm lovin' it" ad message -- which she describes as having "the highest level of consumer awareness in words and five notes that you can almost get in a global campaign" -- to consumers around the world. As part of that effort, she's captaining the marketing team for the Summer Olympics in Beijing, which she says will be the company's "biggest activation ever."
