PR Giant Does Damage Control: Edelman Eats Humble Pie, web blog !
Written by Webmaster
Sunday, 22 October 2006
It's ironic that Edelman Worldwide helped to write the Word of Mouth Marketing Association's code of ethics, which states: "Honesty of identity: You never obscure your identity." Ironic, of course, because the independent firm was publicly slapped -- and publicly apologized -- for being the force behind the Wal-Marting Across America blog that was unmasked as a fake created and paid for by Edelman
As the volume of user-generated media increases, Brand New World's creative chief argues that marketers who find ways to smartly embed their brand attributes within the world of user-generated tags stand to come up big. Question: Are you opinion fatigued yet? Given the tens of millions of pages of user-generated content, videos, podcasts and other digital plankton being posted everyday, how could you not be?
Mobile marketing has been a sexy concept since advertisers realised
they could reach consumers with simple SMS messages. As WAP technology
evolved, the potential has grown, at least in theory, but in practice,
there have remained some significant obstacles in the way of mobile
marketing. One
is that no one likes to have to read and delete unwanted messages from
advertisers. The second is that opt-in mobile marketing programmes
usually
require a lot of button-pushing...
Visa is reportedly set to brief four agencies with a view to rolling
out a region-wide activation programme to accompany its sponsorship of
the 2008 Beijing Olympic Games. According to sources, Visa has shortlisted 141, Proximity, Tequila and RMG Connect. "The focus will be on leveraging the Games at a point-of-sale level and turning brand feeling into card action," said a source.
It is believed that the programme will aim to ignite activation and usage and will target a broad audience.
It's ironic that Edelman Worldwide helped to write the Word of Mouth Marketing Association's code of ethics, which states: "Honesty of identity: You never obscure your identity." Ironic, of course, because the independent firm was publicly slapped -- and publicly apologized -- for being the force behind the Wal-Marting Across America blog that was unmasked as a fake created and paid for by Edelman
As the volume of user-generated media increases, Brand New World's creative chief argues that marketers who find ways to smartly embed their brand attributes within the world of user-generated tags stand to come up big. Question: Are you opinion fatigued yet? Given the tens of millions of pages of user-generated content, videos, podcasts and other digital plankton being posted everyday, how could you not be?
Mobile marketing has been a sexy concept since advertisers realised
they could reach consumers with simple SMS messages. As WAP technology
evolved, the potential has grown, at least in theory, but in practice,
there have remained some significant obstacles in the way of mobile
marketing. One
is that no one likes to have to read and delete unwanted messages from
advertisers. The second is that opt-in mobile marketing programmes
usually
require a lot of button-pushing...
Visa is reportedly set to brief four agencies with a view to rolling
out a region-wide activation programme to accompany its sponsorship of
the 2008 Beijing Olympic Games. According to sources, Visa has shortlisted 141, Proximity, Tequila and RMG Connect. "The focus will be on leveraging the Games at a point-of-sale level and turning brand feeling into card action," said a source.
It is believed that the programme will aim to ignite activation and usage and will target a broad audience.
