No topic is more top of mind for marketers than just what they are getting for their ad dollars. Does the money they spend with TV, internet and magazines actually result in brand awareness and sales? Rex Briggs, CEO of Marketing Evolution and co-author of "What Sticks," addressed this morning's American Magazine Conference with some heartening news for the magazine industry:
Magazines are the most consistent of all media in delivering both brand awareness and purchase intent.
Harold Burson thinks that the PR industry needs to sort out its
publicity problems. In particular, the sprightly 85-year old founding
chairman of Burson-Marsteller is fed up with the "derogatory" manner in
which the industry is depicted by the media. Speaking
at the 2006 ICCO Summit -- the PR industry's annual global talkfest --
Burson's essential role as the pioneer of the PR network ensured that
everyone present listened to his words closely,
Take
a look at who you are and how you want to represent your brand--and
live it every day--to make yourself your #1 asset. A great deal of time
and energy are expended to create memorable brands that add value to
company marketing strategies and--in the case of public
companies--pique the interest of the investment community. While
company brand equity is certainly important, the significance of making
yourself an integral part of your company’s brand shouldn’t be
overlooked as a key to success.
Yahoo on Wednesday announced
the launch, in beta, of paid-search ads for its mobile service in the
U.S. and the U.K. A "select group of advertisers" are participating in
the test of sponsored listings on mobile web search results, according to
the Search Engine Watch blog. The number of advertisers will increase
as the program is rolled out. Consumers who click on the sponsored
links will be taken to the advertisers' mobile website or a landing
page to get more information
No topic is more top of mind for marketers than just what they are getting for their ad dollars. Does the money they spend with TV, internet and magazines actually result in brand awareness and sales? Rex Briggs, CEO of 
Harold Burson thinks that the PR industry needs to sort out its
publicity problems. In particular, the sprightly 85-year old founding
chairman of Burson-Marsteller is fed up with the "derogatory" manner in
which the industry is depicted by the media. Speaking
at the 2006 ICCO Summit -- the PR industry's annual global talkfest --
Burson's essential role as the pioneer of the PR network ensured that
everyone present listened to his words closely, 
Take
a look at who you are and how you want to represent your brand--and
live it every day--to make yourself your #1 asset. A great deal of time
and energy are expended to create memorable brands that add value to
company marketing strategies and--in the case of public
companies--pique the interest of the investment community. While
company brand equity is certainly important, the significance of making
yourself an integral part of your company’s brand shouldn’t be
overlooked as a key to success.
Yahoo on Wednesday 
