The classic jeans marketer is hoping its new Net-exclusive ad campaign will give it a leg up on the competition. For decades, the medium has helped define the advertising message. Billboards gave rise to the big and the bold. Radio helped usher in the cool and conversational ad message. And with television, advertisers got access to all the tools of video, but they pretty much stuck to using them in 30-second spots.
Now marketers such as Levi Strauss
You’ve lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training. You’ve written a compelling release, determined the ideal time to issue the news, selected the optimum distribution package through your newswire service provider and developed a list of key media targets. Chances are now strong that reporters will respond, and when they do, they’ll want to talk.
Singapore-based brand management and licensing company The Global
Brands Group has secured food licensing contracts for Disney and
Marvel, tasked with commercialising the two brands through new
intellectual properties.
New Disney-branded cereal and cookie products are expected to launch in
Greater China shortly after Chinese New Year, distributed through the
likes of Wal-Mart, ParknShop and 7-Eleven,
Better ROI From YouTube Video Than Super Bowl Spot
Written by Webmaster
Monday, 30 October 2006
Think
dove's "campaign for Real Beauty" generated a ton of buzz for
relatively little expense? You haven't seen anything yet. With not a
penny of paid media and in less than a month, "Dove
Evolution," a 75-second viral film created by Ogilvy & Mather,
Toronto, for the Unilever brand has reaped more than 1.7 million views
on YouTube and has gotten significant play on TV talk shows "Ellen" and
"The View" as well as on "Entertainment Tonight." It's also brought the
biggest-ever traffic spike to CampaignForRealBeauty.com,
The classic jeans marketer is hoping its new Net-exclusive ad campaign will give it a leg up on the competition. For decades, the medium has helped define the advertising message. Billboards gave rise to the big and the bold. Radio helped usher in the cool and conversational ad message. And with television, advertisers got access to all the tools of video, but they pretty much stuck to using them in 30-second spots.
Now marketers such as Levi Strauss
You’ve lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training. You’ve written a compelling release, determined the ideal time to issue the news, selected the optimum distribution package through your newswire service provider and developed a list of key media targets. Chances are now strong that reporters will respond, and when they do, they’ll want to talk.
Singapore-based brand management and licensing company The Global
Brands Group has secured food licensing contracts for Disney and
Marvel, tasked with commercialising the two brands through new
intellectual properties.
New Disney-branded cereal and cookie products are expected to launch in
Greater China shortly after Chinese New Year, distributed through the
likes of Wal-Mart, ParknShop and 7-Eleven,
Think
dove's "campaign for Real Beauty" generated a ton of buzz for
relatively little expense? You haven't seen anything yet. With not a
penny of paid media and in less than a month, "Dove
Evolution," a 75-second viral film created by Ogilvy & Mather,
Toronto, for the Unilever brand has reaped more than 1.7 million views
on YouTube and has gotten significant play on TV talk shows "Ellen" and
"The View" as well as on "Entertainment Tonight." It's also brought the
biggest-ever traffic spike to CampaignForRealBeauty.com,
