After years of being blamed for consumers' expanding waistlines,
Coca-Cola and Nestle are preparing to launch a carbonated beverage that
burns calories. hrough their joint venture, Beverage Partners Worldwide, the companies
will next month launch Enviga, a sparkling green-tea drink under the
Nestea name that they claim is "calorie deficient" rather than
calorie-packed, executives told reporters during a briefing this
afternoon.
As part of a drive to streamline its brand portfolio, Nestlé is selling
its canned liquid milks business in Southeast Asia to Fraser &
Neave (F&N). The company has entered into sale and licensing agreements for
Malaysia, Singapore and Brunei with F&N, which buys the Tea Pot
brand and will manufacture and market Nestlé's Ideal, Milkmaid, Cap
Junjung and Carnation brands under licence.
In Thailand, furthermore, F&N will take over production, marketing,
sales and distribution
Got that pepsi feeling? You won't be able to avoid it. In a bid to
rebuild its ailing cola franchise, the soft-drink giant is readying a
big-budget, epic ad campaign themed "Feel the Pepsi" that aims to
recapture the flavor of the iconic "Catch That Pepsi Spirit" ads of the
late 1970s. $50 million The spots seek to forge a new bond with consumers and remind them of
"the Pepsi feeling, imagery and icon," said an executive who attended
the company's annual convention last month
The Media Agency of the Future Will Be Able to Buy Google
Người viết: Webmaster
15/10/2006
The
agency of the future, said Nancy Mullahy, exec VP-managing director,
Starcom MediaVest, "will have the capability of buying Google." But it
won't. "Instead of engaging in a fiercely competitive bidding
war [for Google], they will choose to work with a start-up, one that
transmits digital imaging directly on to any surface in any home.
They'll be the first agency to sell the fourth dimension in visual and
surround sound for the images projected into the home.
After years of being blamed for consumers' expanding waistlines,
Coca-Cola and Nestle are preparing to launch a carbonated beverage that
burns calories. hrough their joint venture, Beverage Partners Worldwide, the companies
will next month launch Enviga, a sparkling green-tea drink under the
Nestea name that they claim is "calorie deficient" rather than
calorie-packed, executives told reporters during a briefing this
afternoon.
As part of a drive to streamline its brand portfolio, Nestlé is selling
its canned liquid milks business in Southeast Asia to Fraser &
Neave (F&N). The company has entered into sale and licensing agreements for
Malaysia, Singapore and Brunei with F&N, which buys the Tea Pot
brand and will manufacture and market Nestlé's Ideal, Milkmaid, Cap
Junjung and Carnation brands under licence.
In Thailand, furthermore, F&N will take over production, marketing,
sales and distribution
Got that pepsi feeling? You won't be able to avoid it. In a bid to
rebuild its ailing cola franchise, the soft-drink giant is readying a
big-budget, epic ad campaign themed "Feel the Pepsi" that aims to
recapture the flavor of the iconic "Catch That Pepsi Spirit" ads of the
late 1970s. $50 million The spots seek to forge a new bond with consumers and remind them of
"the Pepsi feeling, imagery and icon," said an executive who attended
the company's annual convention last month
The
agency of the future, said Nancy Mullahy, exec VP-managing director,
Starcom MediaVest, "will have the capability of buying Google." But it
won't. "Instead of engaging in a fiercely competitive bidding
war [for Google], they will choose to work with a start-up, one that
transmits digital imaging directly on to any surface in any home.
They'll be the first agency to sell the fourth dimension in visual and
surround sound for the images projected into the home.
