Washroom advertising is the pinnacle of pervasive marketing?
Written by Webmaster
Saturday, 07 October 2006
Washroom advertising is the pinnacle of pervasive marketing. Not even
the bathroom is free from the constant barrage of "buy me now"
promotion. Still, from a marketer's perspective, washroom advertising
is extremely attractive. Studies show that around three-quarters of
diners in a restaurant will go to the toilets at some point during
their meal. Clubbers go around 2.9 times during an average evening at a
nightclub. Statistics from the UK suggest that
Harley-Davidson has launched one of its
biggest local branding drives yet, which sees the iconic motorcyle brand depart
from its traditional target audience -- loyal enthusiasts -- to include
new-comers.
"It's no longer enough to preach to the converted," said Angela Lim,
associate account director at RocketX, the agency behind the campaign.
"Harley-Davidson is an exclusive club, but it needs new members and it's got to
be accessible."
Ten Questions with 'Marketing Champions' Roy Young and David Stewart
Written by vincent vv nguyen
Thursday, 05 October 2006
Roy Young and David Stewart are coauthors, with Allen Weiss, of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact (Wiley, 2006). The three have collectively logged about 100 years' worth of experience in marketing. Roy is the Director of Strategy and Development at MarketingProfs and serves as a consultant and coach to marketing executives. Allen is the founding publisher of MarketingProfs and Professor of Marketing at the Marshall School of Business at the University of Southern California. David is the Robert E. Brooker Professor of Marketing at the Marshall School and the editor of the Journal of the Academy of Marketing Science.
Burson calls on PR industry to counter bad publicity
Written by Webmaster
Thursday, 05 October 2006
Burson-Marsteller founding chairman Harold Burson has called on the PR industry to counter its "derogatory" depiction in the media, adding that licensing may be one method of improving public perception of PR consultants. peaking at the ICCO Global Summit 2006 in New Delhi, Burson (pictured) also said that PR agencies were losing their status as client partners. "Only infrequently nowadays are we regarded as long-term partners;...
Washroom advertising is the pinnacle of pervasive marketing. Not even
the bathroom is free from the constant barrage of "buy me now"
promotion. Still, from a marketer's perspective, washroom advertising
is extremely attractive. Studies show that around three-quarters of
diners in a restaurant will go to the toilets at some point during
their meal. Clubbers go around 2.9 times during an average evening at a
nightclub. Statistics from the UK suggest that
Harley-Davidson has launched one of its
biggest local branding drives yet, which sees the iconic motorcyle brand depart
from its traditional target audience -- loyal enthusiasts -- to include
new-comers.
Roy Young and David Stewart are coauthors, with Allen Weiss, of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact (Wiley, 2006). The three have collectively logged about 100 years' worth of experience in marketing. Roy is the Director of Strategy and Development at MarketingProfs and serves as a consultant and coach to marketing executives. Allen is the founding publisher of MarketingProfs and Professor of Marketing at the Marshall School of Business at the University of Southern California. David is the Robert E. Brooker Professor of Marketing at the Marshall School and the editor of the Journal of the Academy of Marketing Science.
Burson-Marsteller founding chairman Harold Burson has called on the PR industry to counter its "derogatory" depiction in the media, adding that licensing may be one method of improving public perception of PR consultants. peaking at the ICCO Global Summit 2006 in New Delhi, Burson (pictured) also said that PR agencies were losing their status as client partners. "Only infrequently nowadays are we regarded as long-term partners;...
