Burson calls on PR industry to counter bad publicity
Người viết: Webmaster
05/10/2006
Burson-Marsteller founding chairman Harold Burson has called on the PR industry to counter its "derogatory" depiction in the media, adding that licensing may be one method of improving public perception of PR consultants. peaking at the ICCO Global Summit 2006 in New Delhi, Burson (pictured) also said that PR agencies were losing their status as client partners. "Only infrequently nowadays are we regarded as long-term partners;...
With so much advertising starting to look alike, is there any true originality left, asks Jo Bowman. The holy grail of advertising has always been the simple and utterly brilliant idea, but so many of the ads being made today look like one another, and some of the better ones are reminiscent of those that have gone before. Does this mean the ad world is running out of ideas? Absolutely not, say senior creatives. It's just harder to have them on your own.
The role of women in the 21st century has changed almost beyond recognition from what it was in the 1950s, so why is so much of the advertising targeting them still stuck in a timewarp of clichés and patronising attitudes? Sangeeta Mulchand investigates. Around the region, ads are popping up showing women in the driver's seat, handing over their own plastic, and hitting the pavement in designer sportswear. The last few years have seen testosterone-powered categories from cars to finance wise up to ...
Adidas has returned fire in its increasingly heated battle with Nike for the female dollar internationally, unleashing a global drive that aims to communicate the brand's new 'Power from within' platform to women. Developed by TBWA, the campaign is a direct answer to Nike's recent global 'I Woman' push, as the region's two leading brands jostle for market share locally and across Asia-Pacific.
Burson-Marsteller founding chairman Harold Burson has called on the PR industry to counter its "derogatory" depiction in the media, adding that licensing may be one method of improving public perception of PR consultants. peaking at the ICCO Global Summit 2006 in New Delhi, Burson (pictured) also said that PR agencies were losing their status as client partners. "Only infrequently nowadays are we regarded as long-term partners;...
With so much advertising starting to look alike, is there any true originality left, asks Jo Bowman. The holy grail of advertising has always been the simple and utterly brilliant idea, but so many of the ads being made today look like one another, and some of the better ones are reminiscent of those that have gone before. Does this mean the ad world is running out of ideas? Absolutely not, say senior creatives. It's just harder to have them on your own.
The role of women in the 21st century has changed almost beyond recognition from what it was in the 1950s, so why is so much of the advertising targeting them still stuck in a timewarp of clichés and patronising attitudes? Sangeeta Mulchand investigates. Around the region, ads are popping up showing women in the driver's seat, handing over their own plastic, and hitting the pavement in designer sportswear. The last few years have seen testosterone-powered categories from cars to finance wise up to ...
