Getting the best from budgets in belt-tightening 2008
Written by Webmaster
Tuesday, 25 December 2007
If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail. The UK's fiscal hazard lights have been switched on in the form of the credit crunch and a faltering housing market. The rise in manufacturing costs ...
Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have. These rankings, compiled from the 51 Adwatch tables that ran between 1 November 2006 and 31 October 2007, show which brands achieved the most recall across the year, and ads that scored highest in one particular week...
Top 10 ads with the highest recall in a single week in 2007
Written by Webmaster
Friday, 21 December 2007
The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable. The ranking below, compiled from the 51 Adwatch tables that ran between 1 November 2006 and 31 October 2007, ranks ads that scored highest in one particular week. A number of these ads generated high recall with relatively tiny budgets,
To demonstrate the company's commitment to the Beijing Olympics Games, Samsung has set up an Olympic themed shop for its Anycall mobile phones at the Hong Kong International Airport. Samsung points out that the Olympic showcase opens only in Hong Kong and has selected the location for its convenience as one of the world's busiest international airports. Government officials, Olympic committee executives including local celebrities Kelly Chan
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If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail. The UK's fiscal hazard lights have been switched on in the form of the credit crunch and a faltering housing market. The rise in manufacturing costs ...
Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have. These rankings, compiled from the 51 Adwatch tables that ran between 1 November 2006 and 31 October 2007, show which brands achieved the most recall across the year, and ads that scored highest in one particular week...
The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable. The ranking below, compiled from the 51 Adwatch tables that ran between 1 November 2006 and 31 October 2007, ranks ads that scored highest in one particular week. A number of these ads generated high recall with relatively tiny budgets,
To demonstrate the company's commitment to the Beijing Olympics Games, Samsung has set up an Olympic themed shop for its Anycall mobile phones at the Hong Kong International Airport. Samsung points out that the Olympic showcase opens only in Hong Kong and has selected the location for its convenience as one of the world's busiest international airports. Government officials, Olympic committee executives including local celebrities Kelly Chan
