"A Subliminal-Messaging Study From Duke Claims It's Possible...". What does your brand do for consumers? If you're Apple, you make them more creative, and if you're Disney, you make them more honest. So says research published in the April issue of the Journal of Consumer Research that found test subjects who were shown a logo for 30 milliseconds -- a subliminal flash that was not actually "seen" -- were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively.
Marketers look to keep score with in-game advertising
Người viết: Webmaster
24/03/2008
The rising popularity of online gaming has been mirrored by a surge in in-game advertising. With gamers around the world pitting their wits against each other online, it is now possible for ads to be tailored to individuals. While football videogames have long featured ads on billboards around the perimeter of the pitch, now targeted ads can be served. These can be tailored by a user's geographic location and demographic profile, offering advertisers the chance to access a unique target audience.
Auto Brand Touts Its Role in 'Sex and the City' Movie
Người viết: Webmaster
22/03/2008
Mercedes-Benz USA will likely spend a "few million dollars" advertising its product integration in New Line Cinema's upcoming big-screen version of the hit HBO series "Sex and the City," VP-Marketing Steve Cannon told Advertising Age during the New York International Auto Show. The movie's director, Michael Patrick King, will helm the Mercedes-Benz co-branded effort breaking on national U.S. TV, Mr. Cannon said. The automaker's national creative agency of record,
Retailers: Harness Digital Media for In-Store Experiences, Product Sampling
Người viết: Webmaster
21/03/2008
When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using technology to promote product sampling. In some cases, these technologies can be considered media in their own right. "We're very focused on the three categories of media:
"A Subliminal-Messaging Study From Duke Claims It's Possible...". What does your brand do for consumers? If you're Apple, you make them more creative, and if you're Disney, you make them more honest. So says research published in the April issue of the Journal of Consumer Research that found test subjects who were shown a logo for 30 milliseconds -- a subliminal flash that was not actually "seen" -- were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively.
The rising popularity of online gaming has been mirrored by a surge in in-game advertising. With gamers around the world pitting their wits against each other online, it is now possible for ads to be tailored to individuals. While football videogames have long featured ads on billboards around the perimeter of the pitch, now targeted ads can be served. These can be tailored by a user's geographic location and demographic profile, offering advertisers the chance to access a unique target audience.
Mercedes-Benz USA will likely spend a "few million dollars" advertising its product integration in New Line Cinema's upcoming big-screen version of the hit HBO series "Sex and the City," VP-Marketing Steve Cannon told Advertising Age during the New York International Auto Show. The movie's director, Michael Patrick King, will helm the Mercedes-Benz co-branded effort breaking on national U.S. TV, Mr. Cannon said. The automaker's national creative agency of record,
When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using technology to promote product sampling. In some cases, these technologies can be considered media in their own right. "We're very focused on the three categories of media:
